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Glossary
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Customer Relationship Management (CRM)
A strategy and software for managing a company's interactions with current and potential customers.
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Account Based Marketing (ABM)
A
Acquisition
A
Ad Auction
A
Ad Copy
A
Ad Extension (Google Ads)
A
Ad Fatigue / Ad Saturation
A
Ad Formats
A
Ad Groups (Google Ads)
A
Ad Impression
A
Ad Platform
A
Ad Rank (Google Ads)
A
Ad Relevance (Google Ads)
A
Ads Manager
A
Advocate Marketing
A
Affiliate Marketing
A
Analytics Tool
A
Annual Contract Value (ACV)
A
Attribution
A
Audience
A
Audience Segmentation / Audience Targeting
A
Automated Bidding Strategies (Google Ads)
A
Average CPC
A
Average Deal Size
A
Average Order Value (AOV)
A
Average Revenue Per User (ARPU)
A
Average Session Duration
A
Average Time On Page
A
Average Visit Duration
A
Awareness
A
B2B Content
A
B2B Marketing
A
B2C Marketing
A
Benchmarking
A
Bid Auction (Google Ads)
A
Bid Strategy Type (Google Ads)
A
Blocklist / Blacklist
A
Bottom Of Funnel (BOFU)
A
Bottom of Funnel Conversion Rate
A
Bounce Rate (BR)
A
Brand Affinity
A
Brand Awareness
A
Brand Engagement
A
Brand Positioning
A
Brand Storytelling
A
Brand Values
A
Brand Visibility
A
Business Development Representative (BDR)
A
Business Goals / Business Objectives
A
Business Value Proposition (BVP)
A
Business-To-Business (B2B)
A
Business-To-Consumer (B2C)
A
Buyer Intent Data
A
Buyer Persona
A
Buyer's Journey
A
Buying Cycle
A
Buying Signal
A
C-Level
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CSV Lists
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Call-To-Action (CTA)
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Carousel Ad
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Case Studies
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Champion
A
Channel
A
Chatbot
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Churn Rate
A
Click Share
A
Click-Through Rate (CTR)
A
Clicks
A
Client Lifecycle
A
Close Plan
A
Closed Won
A
Cold Calling
A
Company Page
A
Competitive Insights
A
Competitive Landscape
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Competitive Research
A
Competitor Analysis
A
Consideration
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Consumer Barometer
A
Consumer Insights
A
Content Audit
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Content Calendar
A
Content Creation
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Content Curation
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Content Discovery
A
Content Distribution
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Content Engagement Rate
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Content Management
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Content Management System (CMS)
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Content Marketing
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Content Optimization System (COS)
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Content ROI
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Content Reach
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Content Repurposing
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Content Strategy
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Content Syndication
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Content Targeting
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Conversion
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Conversion Objective
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Conversion Path
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Conversion Rate
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Conversion Tracking
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Cookie Tracking
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Cost / Conversion
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Cost Per Acquisition (CPA)
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Cost Per Action (CPA)
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Cost Per Click (CPC)
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Cost Per Conversion (CPC)
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Cost Per Download (CPD)
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Cost Per Engagement (CPE)
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Cost Per Mille (CPM)
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Cost Per Opportunity (CpOpp or CPO)
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Cost Per View (CPV)
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Cost per Lead (CPL)
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Cost per Qualified Lead (CpQL)
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Cost per Thousand Impressions (CPM)
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Creative Brief
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Creative Strategy
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Customer Acquisition Cost (CAC)
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Customer Churn Rate
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Customer Engagement
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Customer Experience (CX)
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Customer Journey
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Customer Lifetime Value (CLV Or CLTV)
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Customer Persona
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Customer Relationship Management (CRM)
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Customer Testimonials
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Data Management Platform (DMP)
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Decision Maker
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Deliverables
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Delivery Rate
A
Demand Generation
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Demand Waterfall
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Demand-Side Platform (DSP)
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Demographics
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Direct Mail
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Direct Mail Or Message (DM)
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Direct Marketing
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Direct Traffic
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Display Ads / Display Advertising
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Display Network
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Display Partner
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Domain Authority/Domain Rating
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Double Opt-In
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Dynamic Ads
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Dynamic Content
A
Dynamic Keyword Insertion (DKI)
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Earned Media
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Email Bounce Rate
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Email Click Rate
A
Email Deliverability
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Email List Churn Rate
A
Email Marketing
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Email Open Rate
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Employee Advocacy
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Enablement
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Engagement
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Engagement Rate
A
Event Tracking
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Evergreen Content
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Exact Match (Google Ads)
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Exclusion Audience
A
Executive Profile
A
Executive Sponsor
A
Expansion
A
Expected CTR
A
Expertise, Authority, Trust (E-A-T)
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Explicit Lead Scoring Metric
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Facebook Business Manager
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Facebook Carousel
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Facebook Event
A
Facebook Pixel
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Firmographic Segmentation
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First Response Time
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First-Party Data
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Follower Growth Rate
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Form
A
Framework
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Frequency
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Friction Points
A
Funnel
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Gated Content
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General Data Protection Regulation (GDPR)
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Geo-Targeting
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Geofencing
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Go To Market
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Google Analytics 4 (GA4)
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Google Display Network (GDN)
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Google Keyword Planner
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Google Search Console
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Google Tag Manager (GTM)
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Guerrilla Marketing
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Hero Image
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Hybrid (Revenue Model)
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Ideal Customer Profile (ICP)
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Impression Share
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Impression To Conversion Rate (Imp Cvr)
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Impressions
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In-Market Audiences
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InMail / Conversation Ad
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Inactive Client
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Inbound Marketing
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Inbound Methodology
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Inbound Strategy
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Inclusion List / Whitelist
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Industry Influencers
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Industry Trend Research
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Influenced Customers
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Influencer Engagement Rate
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Informational Keyword
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Instream Pre-Rolls
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Integrated Marketing
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Integrated Marketing Communication (IMC)
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Intent Signals
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Interstitial Ad
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Inventory
A
Jobs To Be Done
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Key Performance Indicator (KPI)
A
Keyword
A
Keyword Cannibalization
A
Keyword Rankings
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Keyword Research
A
Landing Page
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Landing Page Experience
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Lead
A
Lead Enrichment
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Lead Flow
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Lead Generation
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Lead Nurturing
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Lead Nurturing Funnel
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Lead Response Time
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Lead Scoring
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Lead to Customer Rate
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Lead to Qualified Lead Conversion Rate %
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LifeTime Value (LTV)
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Lifecycle Stages
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LinkedIn Sales Navigator
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List Growth Rate
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Location Targeting
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Location-Based Advertising
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Long Tail Keywords
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Lookalike Audience
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Machine Learning
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Market Gaps
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Market Research
A
Market Share
A
Market Trends
A
Marketing Automation (MA)
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Marketing Automation Workflow
A
Marketing Qualified Lead (MQL)
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Marketing-360
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Maslow’s Hierarchy Of Needs
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Match Type
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Maximum Bids
A
Media Brief
A
Media Strategy
A
Meeting Booking Software
A
Meta Description Tag
A
Metatag
A
Metrics
A
Middle of Funnel (MOFU)
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Middle of Funnel Conversion Rate
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Milestones
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Mindmap
A
Mobile Ad Server
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Mobile Banner
A
Mobile Marketing
A
Mobile Optimization
A
Monthly Recurring Revenue (MRR)
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Months to Recover CAC
A
Most Aware
A
Naming Convention
A
Native Ads / Native Advertising
A
Navigational Keyword
A
Negative Keywords
A
Net New
A
Nurturing Prospects
A
Off-Page Optimization
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Offer
A
Offer Aware
A
Omnichannel Marketing
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On-Boarding Client
A
On-Page Optimization
A
One-To-Many (ABM)
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One-To-One (ABM)
A
Open Opportunity Rate
A
Open Rate (OR)
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Opportunity (Opp)
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Opportunity Methodologies
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Optimization Score
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Organic Click-Through Rate
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Organic Listing
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Organic Search
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Organic Search Conversion Rate
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Organic Traffic
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Organizational Flow
A
Organizational Maturity
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Outbound Links
A
Outbound Marketing
A
Outreach
A
Owned Media
A
Owned Research
A
Page Authority/URL Rating
A
Page Experience Signals
A
PageRank
A
Paid Media
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Paid Review
A
Paid Search
A
Paid Social
A
Pain Points
A
Pareto Principle
A
Pay Per Click (PPC)
A
Permission-Based Marketing
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Personas
A
Phone-Through Rate (PTR)
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Pipe-to-Spend
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Pipeline
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Pipeline-to-Spend Ratio
A
Pixel
A
Placement Targeting
A
Point Of Contact (POC)
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Position Zero
A
Positioning
A
Predictive Analysis
A
Predictive Analytics
A
Predictive Content
A
Premium Network Buy
A
Primary Data
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Problem Aware
A
Product Aware
A
Product-Led
A
Programmatic Advertising
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Programmatic Display
A
Project Brief
A
Psychographics
A
Qualified Lead
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Qualified Lead to Closed Won Opp Conversion Rate %
A
Qualified Lead to Meetings Booked Conversion Rate %
A
Qualified Lead to Opportunity Conversion Rate %
A
Quality Score
A
Ranking Factors
A
Reach
A
Real-Time Bidding
A
Redirect
A
Referral Traffic
A
Remarketing
A
Renewal Rate
A
Request for Proposal (RFP)
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Responsive Web Design
A
Responsive Website
A
Retargeting Audience
A
Retention Stage
A
Return On Ad Spend (ROAS)
A
Return On Marketing Investment (ROMI)
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Return on Investment (ROI)
A
Revenue
A
Revenue Churn (MRR churn rate)
A
Revenue Operations (RevOps)
A
Revenue Per Email Sent
A
Rich Media
A
SEO Audit
A
SEO ROI
A
SMART Goals
A
SWOT Analysis
A
Sales Accepted Lead (SAL)
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Sales Development Representative (SDR)
A
Sales Enablement
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Sales Funnel
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Sales Method
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Sales Qualified Lead (SQL)
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Sales Qualified Opportunity (SQO)
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Sales-Led
A
Search Engine Advertising (SEA)
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Search Engine Algorithm
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Search Engine Index
A
Search Engine Marketing (SEM)
A
Search Engine Optimization (SEO)
A
Search Engine Results Pages (SERPs)
A
Search Impression Share
A
Search Intent
A
Search Query
A
Search lost IS (budget)
A
Search lost IS (rank)
A
Search top IS
A
Second Price Auction
A
Secondary Data
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Segmentation
A
Sentiment Analysis
A
Service Level Agreement (SLA)
A
Service Organization Control Type 2 (SOC 2)
A
Session Duration
A
Share Of Wallet (SOW)
A
Short-Tail Keywords
A
Single Opt-In
A
Site Speed
A
Site Traffic
A
Situation Analysis
A
Small and Medium Business (SMB)
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Social Account Management Tools
A
Social Account Plan
A
Social Assets
A
Social Channels
A
Social Listening
A
Social Media Traffic to Website
A
Soft Bounce
A
Software As A Service (SaaS)
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Solution Aware
A
Source
A
Source Report
A
Sponsored Content
A
Sponsorships
A
Stakeholder
A
Style Guide
A
Submission Rate
A
Subscribe
A
T-Shaped Marketer
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Tactic
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Target Account Audience
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Target Bids
A
Target Persona
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Targeting
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Technical SEO
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Technographic Segmentation
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Technographic Tools
A
Text Link
A
Thank-You Page
A
Third-Party Data
A
Thought Leadership
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Tone Of Voice
A
Top of Funnel (TOFU)
A
Top of Funnel Conversion Rate
A
Total Order Value (TOV)
A
Touchpoint
A
Tracking
A
Tracking Pixel
A
Traditional Marketing
A
Traffic
A
Transactional Keyword
A
Trend
A
Trigger Event
A
TrueView (YouTube)
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TrueView In-Stream
A
TrueView Video Discovery
A
URL Parameter
A
UTM
A
Unaware
A
Unique Selling Point (USP)
A
Unsubscribe Rate
A
Uplift Modelling
A
Upselling
A
Usability Testing
A
User Experience (UX)
A
User Intent
A
User Interface (UI)
A
User Journey
A
User Persona
A
User-Generated Content (UGC)
A
Vanity Metrics
A
Video Aspect Ratio
A
Video Interstitial
A
Video On Demand (VOD)
A
Video Thumbnail
A
View-Through Conversion
A
Viral Coefficient of Social Content
A
Viral Content
A
Voice Search
A
Web Crawler
A
Webhook
A
Webinar
A
Website Optimization
A
White Hat SEO
A
White Paper
A
Wide Skyscraper
A
WireFrame
A
Word Of Mouth (WOM)
A
Workflow
A
YouTube Masthead
A
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