Glossary

Average Deal Size

Average Deal Size is a business metric used to assess the typical monetary value of a transaction or deal within a specific period. This metric is commonly calculated by dividing the total revenue generated by a certain number of deals by the number of those deals. For instance, if a company made $100,000 from 10 deals, the average deal size would be $10,000. This figure is valuable for understanding the scale at which a company typically operates, for setting targets, and for benchmarking performance against industry standards. It can also help in identifying trends in customer spending and in making strategic decisions about sales and marketing efforts.

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