Landing Pages That Convert Clicks Into Pipeline for B2B SaaS
Without locking you into long-term contracts or choking your growth with ad spend fees
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The Problem
What’s Really Costing You Pipeline in Landing Pages
Slow load times and poor mobile performance
Unclear messaging that confuses visitors
Forms and CTAs that do not match the buyer’s intent
We create landing pages that are fast, persuasive, and conversion-focused
Our Proven Playbook for Landing Pages That Deliver SQLs
Think of a high-converting landing page as a story. You're walking your visitor through a journey: setting the scene, agitating the problem, offering the solution, and guiding them to act.
Nail Your Navigation (or Keep It Minimal)
If you're running a focused campaign (like ads), consider removing the nav bar to keep attention locked in just know this can hurt Quality Score for Google Ads.
If you keep navigation, keep it simple: Home, Pricing, Contact, and a bold CTA button like "Book a Demo."
Build Your Hero Section
Eyebrow: A short tagline to set the scene (e.g., "For fast-growing SaaS teams").
Hook: Call out the main benefit or problem you solve (e.g., "Turn More Visitors into SQLs").
Sub-headline: Add clarity (e.g., "We help you scale pipeline while lowering ad costs").
CTA: Make it action-driven (e.g., "Get My Free Audit").
Reassurance: Handle a top objection right away (e.g., "No long-term contracts").
Add Trust Signals
The goal here is to subtly reinforce the claims made in your hero section and add credibility.
In a land of skepticism proof is mandatory consider adding:
- 4-6 recognizable client logos near the top.
- Keep them grayscale for a clean look.
- Optional: Add a short testimonial blurb right underneath.
Highlight the Problem
Explain your prospects problem better than they can themselves:
- Spell out 2-4 key challenges your audience faces.
- Use their exact language from sales calls or customer interviews.
Example
- "Leads look good on paper but don't convert."
- "You can't tell which campaigns are actually driving revenue."
Show Your Solution
Simplify complicated processes as easily as possible
- Break down your approach into 3-5 clear steps.
- Use icons or visuals to make it skimmable.
Example:
- Audit & Align: We deep-dive into your campaigns + CRM.
- Build the Plan: Multi-channel strategy mapped out.
- Launch & Optimize: We get campaigns live and keep testing.
- Track & Report: Transparent reporting that proves ROI.
Add Social Proof
Backup our claims, at this point skepticism is your enemy:
- Feature 2-3 strong testimonials with names and titles.
- Bonus points for adding a before/after metric (like "40% CPL reduction").
- Screenshots or video clips will make it even more compelling.
The more certain you can make the visitor the more likely you’ll get the conversion.
Use Cases (Optional but Powerful)
What are those specific features that customers love?
Showcasing use cases is a great way to make complicated products more understandable.
It can be as simple as a specific report, an export feature, an integration, etc.
- Sync with your sales and customer success team and ask what are the top use cases?
- Which features do prospects/customers get most excited about?
- Keep each short and sweet.
Build the top 2-3 use cases into sections on your landing pages. Leverage GIFs/videos to show what it looks like in practice!
Add a Mini Case Study (Optional but Powerful)
Case studies are incredible at building credibility with prospects and improving certainty.
If possible embed case studies or link to them on your page, can be as simple as:
- Short success story with a clear headline.
- 2-3 sentence summary + a visual (logo or screenshot).
Answer FAQs
Frequently asked questions (FAQ) are incredible at providing nuanced context so that you can:
- Preemptively tackle objections with 3-5 FAQs.
- Make sure answers are short, direct, and clear.
Example
-Q How fast will see the results?
-A Early wins typically in the first 30 days
-Q Can you work with your CRM?
-A We specialist on hubspot, salesforce, and more.
Wrap With a Final CTA
The final CTA is your last opportunity to drive the conversion, make sure to:
- Restate your core benefit.
- Add a primary CTA (like "Book My Demo") and an optional secondary CTA (like "Watch How It Works").
Secondary CTAs are great to capture visitors who aren’t ready for your primary offer.
A great way to brainstorm secondary CTAs is to ask yourself:
Footer
Give prospects the opportunity to perform deeper research:
- Keep it clean with links to Pricing, About, Blog, etc.
- Add your logo and social icons.
How Warmly increased landing page conversions by 366% with AdConversion creative
Our old marketing landing page needed help. AdConversion helped us boost time on page and 3x our conversion rate with compelling messaging that clearly resonates with our customers.
Increase in average time on page
Lift in conversion rate
Landing Pages We’ve Built
We’ll connect your ads to revenue and help you scale pipeline in 3 Steps
We'll analyze your CRM data and optimize campaigns for high-intent prospects - not just form fills.
Identifying wasted ad spend, test bid strategies & messaging, refresh creative, and scaling only what's working.
We'll build full-funnel multi-channel campaigns that align with your sales team's engagement signals.
Ensuring the right message reaches the right decision-makers at the right time.
Our Paid Revenue Dashboard integrates with your CRM and ad channels.
Giving you real-time visibility into your ad-driven pipeline.
Simply put, just tell us your goals and budget…we’ll handle the rest.
Here’s what onboarding looks like ↓
Week 1
This is a 45-minute call where we’ll align on your goals and experiences, and walk you through how we work.
This is a 1-hour call with your best internal product experts, goal is to brief our strategists on personas, tonality, and industry nuance.
Your senior performance marketer will audit your ad accounts and put together a comprehensive audit with findings and opportunities.
Week 2
Your senior performance marketer will create a budget forecast and full-funnel strategy using The Five Stages model that we developed. You can learn more about our methodology in Building a Paid Media Program.
Our data team will build a Paid Revenue Dashboard that combines your CRM and ad channel data together to monitor pipeline impact.
Your senior performance marketer will plan your campaigns and work alongside the creative team to build all the necessary assets to get your campaign in-market.
What Other B2B SaaS Leaders Had To Say
At AdConversion we take the whole burden of paid ads off your plate
Our monthly ads service literally gives you a whole team of B2B experts without eating up all your marketing budget.
Strategy & Ad Management
Senior B2B Performance Marketers and AdOps Managers taking care of multi-channel campaigns.
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Marketing Operations & Data
Our Data team will transform your measurement nightmare into a dream with our operations service.
Design, Video & Copy
A Creative Team specialized in B2B ads that will take care of your whole creative strategy.
“I’ve Tried Freelancers and/or Agencies, How is This Different?”
Key Features
Works toward long-term growth goals
Flexibility (No Lock-in Contracts)
Ad Spend Fees
Takes Initiative & Drives Strategy
Guaranteed Performance
Transparency & Control
Other
Agencies
Usually locked into a 6–12 month contract
Some agencies will give recommendations… after you ask for them. Few actually take ownership of the roadmap and push strategy forward week after week.
Most promise ‘full transparency,’ but you still get generic dashboards and delayed updates. Real control means seeing what’s working, what’s not, and why in real time.
Freelancer
Usually locked into a 6–12 month contract
Fully aligned with your business outcomes
100% Flexible, Cancel Anytime
Zero Ad Spend Fees – Keep All Your ROI
Proactive Strategic Growth Partner
30-Day Money Back Guarantee
Full Transparency, You Own the Strategy
Have your ads optimized 24hrs a day
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We’re not just an ad agency… 8,000+ B2B marketers around the world (including other agencies) learn how to scale pipeline and revenue with us
In addition to being an agency, through AdConversion Academy, we teach 8,000+ B2B marketers around the world with free courses taught by legit practitioners.
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Instructors Include
Topics Include
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“And what about Real Results?”
Hey, I’m Earl I’m in charge of scaling pipeline and revenue at Reveal.
AdConversion transformed our approach from managing scattered, one-off campaigns to establishing a comprehensive paid media strategy with the clarity and foresight needed for effective scaling.
Our programs have not only delivered impactful results, but the consistent support and proactive engagement we receive daily is invaluable. No task is too small for the team; they're always ready to assist or offer insights, even outside their primary expertise.
They are genuine partners, deeply committed to our success. Regardless of where my career takes me, AdConversion will always be my first choice for paid advertising. There's no doubt about it.
Will this work for my company?
AdConversion is for any B2B SaaS Series A+ startup investing at least $15K/month in ads, that is ready to scale profitably with paid media in the most efficient way possible.
We consistently see awesome results with all types of teams & marketers, whether they:
If you’re not the right fit, we’ll let you know upfront!
We literally take on all the risk, so you don’t have to.
We don’t lock you into a fixed contract
Don’t love it? You’re free to leave any time.
We won’t ever choke your growth with ad spend fees
We want to REWARD companies as they scale!
We offer a 30-day peace-of-mind guarantee
Seriously, we don’t want your money if we’re not performing.
