Pipeline-to-Spend Ratio

This compares the total pipeline value generated from your advertising campaign to the ad spend spent in the same time period. A low ratio indicates that the advertising efforts are not generating enough pipeline to establish a high enough ROI. If you leverage UTMs correctly you’ll be able to see which campaigns and channel have the highest pipeline-to-spend ratio. This is most-likely where you should doulble down.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No terms found.

Join 1,000+ B2B marketers leveling up their paid advertising skill set