Cost per Qualified Lead (CpQL)

Similar to CPL, this metric focuses on the cost of converting a lead into a qualified lead. High costs can point to inefficiencies in the lead routing process. This can also indicate that an ad campaign is not driving enough qualified leads efficiently. Check what campaigns have the highest Cost Per Qualified Lead, this will lead you to where the most disqualified leads are coming from so you can make optimizations to the ad audience with new targeting or exclusions.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No terms found.

Join 1,000+ B2B marketers leveling up their paid advertising skill set