Glossary

Cost Per Opportunity (CpOpp or CPO)

This is the cost associated with converting a lead into a sales opportunity. High costs here could mean that the sales team is spending too much time on qualified leads that aren’t being converted into opportunities.

Filter
|
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No terms found.

Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀