Glossary

Qualified Lead to Closed Won Opp Conversion Rate %

This is the rate at which qualified leads turn into closed won deals. Low rates here can point to issues in the sales process, campaign offers, or broader shifts in market demand or economic factors or a decreased sales efficiency. Work with your sales team to uncover why qualified leads are not converting into closed-won opportunities.

Filter
|
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No terms found.

Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀