Teaching B2B marketers how to scale paid ads for free, regardless of their skill level.

Most academies structure their courses to maximize profit, not make an impact. At AdConversion, we do the opposite. All our courses are 100% FREE, and no lesson is longer than 10 minutes.

Why choose us

Online education is broken.

Hereā€™s how most academies approach course production

Average Academy
What they do...
creates courses for volume
keep it broad for mass appeal
stuffs as much as info possible
sells to everyone for max profits
repeats cycle to retain students
Which leads to...
āž”
100s of low quality courses
āž”
Countless topics
āž”
Never-ending lessons
What we do...
create courses for impact
keep it relevant to one niche
no lesson longer than 10-minutes
gives free access for max impact
repeats cycle to help students
Which leads to...
āž”
Higher quality content
āž”
Real life applications
āž”
Quality learning experiences
Courses

Building a Paid Media Program Course: Scale Your B2B SaaS Advertising

18
Videos
1hr 45min
Beginner

Learn how to build a full-funnel paid media program from start to finish.

B2B Advertising Course: Jumpstart Your B2B Marketing Career

22
Videos
1hr 36min
Beginner

New to B2B? Cut years off your learning curve with this course.

Our 5 commitments to all students:

1. On-demand courses will always be FREE.Ā 

We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.

Everyone should have equal access, so they can:
ā€¢ Scale their ideas
ā€¢ Level up their careers
ā€¢ Make a positive impact

We will have paid products in the future (weā€™re not a nonprofit), but we'll never charge students for on-demand courses.

2. No lesson will be longer than 10 minutes.

Courses are a means to an endā€”you want to learn a skill ASAP.
No one has time for 50-hour courses (we get it).Ā 

By keeping this commitment, we will:
ā€¢ ā€‹ā€‹Guarantee every course has zero fluff.
ā€¢ Hold our instructors to a higher standard.
ā€¢ Create actionable resources.Ā 
ā€¢ Enable you to finish our courses ASAP.

When we create a lesson, you can rest assured it contains only the most impactful, crucial information.

3. We will never have the MOST courses.

Most academies boast about the number of courses they offer.Ā 
Personally, we couldnā€™t care less. šŸ‘ŽšŸ»

If we could give you all the knowledge you need in one course, we would.Ā 

What we DO care about is:
ā€¢ Partnering with real experts and practitioners (not merely ā€œfamousā€ people).Ā 
ā€¢ Having the highest quality content production and course materials.Ā Ā 
ā€¢ Improving our existing courses based on student feedback.

4. If we ask you to pay for something, it is 1000% worth it.

ā€œFreeā€ is our defaultā€”weā€™ll always favor giving everything away when we can.Ā 
However, when we do charge for something, we strive to make it outrageously valuable.Ā 

Rest assured: If you pay for one of our offers, we left no stone unturned.
Weā€™ll even back this claim up with money-back guarantees on future products.

5. WHEN we mess up weā€™ll own it.

Weā€™re only peopleā€”flawed like everyone else.

Therefore, weā€™re bound to make mistakes along the way.
When we inevitably do, weā€™ll always own it and make it right by you.

Thanks for reading and allowing AdConversion to guide you in your advertising journey.Ā 
If you have any questions, you can always contact me directly at Ā hello@adconversion.com.

I look forward to hearing from you.

Did we miss your question? Drop us a line and we will
get back within 24 hours.
1. On-demand courses will always be FREE.
2. No lesson will be longer than 10 minutes.
3. We will never have the MOST courses.
4. If we ask you to pay for something, it is 1000% worth it.
5. WHEN we mess up weā€™ll own it.
reviews

Hear what others are saying

Alejandro Perez

Digital Marketing Specialist, @Bixal

10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!

Sutton Ryan

Demand Generation Manager, @Stampli

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace.

Zac Messih

Marketing Manager, @Intuit

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.

Myriam Hachem

Digital Marketing Specialist @Innovation Consulting Group

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.

Arnold Bertasius

Senior Paid Media Specialist, Mad Leads

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. šŸ‘

Mario Maier

Founder & MD of igromo - B2B Performance Marketing Agency

I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!

Romu Gaboriau

Sr Director of Digital Marketing, PerfectServe

I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!

Ali Yildirim

Founder @ Understory

AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.

Vikash Koushik

Head of Marketing, RevenueHero

This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.

Jonas Kurzweg

Growth Marketing Lead at UXCam

My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.

Mike Carr

B2B Marketer

Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!

Luke Winckler

Digital Marketing Manager at Cvent

Bryttney is an amazing demand gen marketer with a massive amount of experience in B2B digital.

Jason Widup

VP Marketing - Metadata

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!

Eliany Roman

Demand Generation Manager, @Higharc

Bryttney is a "marketing powerhouse" when it comes to demand generation....

Jennifer Hopkins

CMO - Winmo

Bryttney knew our funnel inside and out at Metadata.

Mark Huber

VP Marketing, @UserEvidence

ā€

Join 1,000+ B2B marketers leveling up their paid advertising skill set

ā†“

join 1,000+ B2b marketers
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šŸŽ‰ Introducing our B2B SaaS Performance Marketing AgencyĀ 
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Master B2B advertising with free courses taught by real practitioners

Scale paid ads for free regardless of your skill level

100% free courses
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No lesson longer than 10-minutes
Strictly B2B marketing
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B2B Marketing
Proā€™s Choice
Trusted by Ā 1,000+ students
B2B Marketing Proā€™s Choice
5 star rating form 500+ students
Where you want to be
Where you want to be

Confidently scale pipeline and revenue with B2B ads šŸ’°šŸ’µ

Run powerful campaigns for your company or clients
Stay ahead of the competition with the latest strategies
Quickly see the ROI from your ad spend skyrocket
Where you want to be

Stop taking generic, expensive & fluff-filled courses

Most advice on the internet doesnā€™t work for B2B
Instructors often lack real-world experience
Content drags on for hours without clear action
Where you want to be
The best way to get there
The best way to get there

Shortcut your way to success insteadā€¦
100% free šŸ¤‘

Get only impactful information relevant to B2B
Learn from the best, real-world industry experts
Easily digest every lesson in 10 minutes or less

Your journey to B2B advertising mastery starts here

Browse our course catalog below and future ones on the way in our roadmap.
Testimonials from one of our 897 students
5.0
Bryttney knew our funnel inside and out at Metadata.
Mark Huber
Mark Huber
View Courses
Testimonials from one of our 897 students
5.0
10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!
Sutton Ryan
Sutton Ryan
View Courses
see what courses we have planned
Vew Our Courses Roadmap

If this sounds to good to be true, hear our story

Learn More About Us

Why Choose Us

šŸ˜­
Freelancer
Create courses for volume
Keep it broad for mass appeal
Stuff in way too much info
Sell to everyone for max profits
Taught by ā€œfamousā€ non-experts
Full of fluff, BS & jargon
Creates courses for impact
B2B-specific content
All lessons under 10 minutes
Has free access for max impact
Taught by top industry practitioners
Actionable steps & clear roadmaps
Join 1,000+ B2B Marketers
šŸ„³
I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!
Romu Gaboriau

Sr Director of Digital Marketing, PerfectServe

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. šŸ‘
Mario Maier

Founder & MD of igromo - B2B Performance Marketing Agency

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.
Arnold Bertasius

Senior Paid Media Specialist, Mad Leads

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.
Myriam Hachem

Digital Marketing Specialist @Innovation Consulting Group

10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!
Sutton Ryan

Demand Generation Manager, @Stampli

Our 5 commitments to all students

On-demand courses will always be free

We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:

Scale their ideas
Level up their careers
Make a positive impact

We will have paid products in the future (weā€™re not a nonprofit), but we'll never charge students for on-demand courses.

No lesson will be longer than 10 minutes

Courses are a means to an endā€”you want to learn a skill ASAP.
No one has time for 50-hour courses (we get it).

By keeping this commitment, we will:

Guarantee every course has zero fluff.
Hold our instructors to a higher standard.
Create actionable resources.
Enable you to finish our courses ASAP.

When we create a lesson, you can rest assured it contains only the most impactful, crucial information.

WE will never have the MOST courses

Most academies boast about the number of courses they offer. Personally, we couldnā€™t care less. šŸ‘ŽšŸ»

If we could give you all the knowledge you need in one course, we would.

What we DO care about is:

Partnering with real experts and practitioners (not merely ā€œfamousā€ people).
Having the highest quality content production and course materials.
Improving our existing courses based on student feedback.

If we ask you to pay for somethings, it is 1000% worth it

ā€œFreeā€ is our defaultā€”weā€™ll always favor giving everything away when we can. However, when we do charge for something, we strive to make it outrageously valuable.

Rest assured: If you pay for one of our offers, we left no stone unturned.
Weā€™ll even back this claim up with money-back guarantees on future products.

WHEN we mess up weā€™ll own it

Weā€™re only peopleā€”flawed like everyone else.

Therefore, weā€™re bound to make mistakes along the way.When we inevitably do, weā€™ll always own it and make it right by you.

Thanks for reading and allowing AdConversion to guide you in your advertising journey. If you have any questions, you can always contact usdirectly at Ā hello@adconversion.com.

We look forward to hearing from you.

On-demand courses ā€Øwill always be free
No lesson will be longer ā€Øthan 10 minutes
WE will never have ā€Øthe MOST courses
If we ask you to pay for somethings, it is 1000% worth it
WHEN we mess up weā€™ll own it

On-demand courses will always be free

We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:

Scale their ideas
Level up their careers
Make a positive impact

We will have paid products in the future (weā€™re not a nonprofit), but we'll never charge students for on-demand courses.

No lesson will be longer than 10 minutes

Courses are a means to an endā€”you want to learn a skill ASAP.
No one has time for 50-hour courses (we get it).

By keeping this commitment, we will:

Guarantee every course has zero fluff.
Hold our instructors to a higher standard.
Create actionable resources.
Enable you to finish our courses ASAP.

When we create a lesson, you can rest assured it contains only the most impactful, crucial information.

WE will never have the MOST courses

Most academies boast about the number of courses they offer. Personally, we couldnā€™t care less. šŸ‘ŽšŸ»

If we could give you all the knowledge you need in one course, we would.

What we DO care about is:

Partnering with real experts and practitioners (not merely ā€œfamousā€ people).
Having the highest quality content production and course materials.
Improving our existing courses based on student feedback.

If we ask you to pay for somethings, it is 1000% worth it

ā€œFreeā€ is our defaultā€”weā€™ll always favor giving everything away when we can. However, when we do charge for something, we strive to make it outrageously valuable.

Rest assured: If you pay for one of our offers, we left no stone unturned.
Weā€™ll even back this claim up with money-back guarantees on future products.

WHEN we mess up weā€™ll own it

Weā€™re only peopleā€”flawed like everyone else.

Therefore, weā€™re bound to make mistakes along the way.When we inevitably do, weā€™ll always own it and make it right by you.

Thanks for reading and allowing AdConversion to guide you in your advertising journey. If you have any questions, you can always contact usdirectly at Ā hello@adconversion.com.

We look forward to hearing from you.

šŸ˜‡

Hear what other B2B marketers had to say

See What Top Professionals in Ā Big B2B Companies Are Saying

5.0
Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!
Luke Winckler

Digital Marketing Manager at Cvent

5.0
My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.
Mike Carr

B2B Marketer

5.0
This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.
Jonas Kurzweg

Growth Marketing Lead at UXCam

5.0
AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.
Vikash Koushik

Head of Marketing, RevenueHero

5.0
I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!
Ali Yildirim

Founder @ Understory

5.0
Alejandro Perez

Digital Marketing Specialist, @Bixal

5.0
So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!
Eliany Roman

Demand Generation Manager, @Higharc

Join 1,000+ B2B marketers leveling up their paid advertising skill set

šŸš€

START LEARNING FOR FREE
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