Silvio Perez

Hey, I'm Silvio 👋

I'm the founder of AdConversion an academy providing free B2B advertising courses taught by the world's best practitioners and an ad agency helping top B2B SaaS companies scale.

I've managed $100M+ in advertising for some of the fastest-growing B2B startups and published 50+ video tutorials on YouTube teaching marketers across the globe how to master paid advertising.

Alejandro Perez

Digital Marketing Specialist, @Bixal

AdConversion has helped me level up my online advertising game. Before, I wasn't sure if I was thinking through all of the right steps for true success. Now, I'm more confident than ever with a repeatable framework that gives me the guardrails I've needed. 10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!

Sutton Ryan

Demand Generation Manager, @Stampli

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.

Zac Messih

Marketing Manager, @Intuit

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!

Eliany Roman

Demand Generation Manager, @Higharc

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B2B Advertising Foundations

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Building a Paid Media Program

Welcome to Building a Paid Media Program from scratch! In this lesson you'l get a brief introduction on how to best navigate this course.
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