Glossary

Automated Bidding Strategies (Google Ads)

Automated Bidding Strategies in Google Ads are machine learning-driven options that automatically adjust bids for each ad impression to optimize for specific goals like conversions or conversion value. They analyze signals like time, location, and user behavior to optimize ad performance. Examples include:

  • Maximize Clicks: Automatically sets bids to get as many clicks as possible within a budget.
  • Target CPA (Cost Per Acquisition): Focuses on converting users at a specific acquisition cost.
  • Target ROAS (Return On Ad Spend): Aims to achieve a target return on ad spend.
  • Maximize Conversions: Sets bids to get the most conversions within a given budget.
  • Enhanced CPC (Cost Per Click): Adjusts manual bids to help increase conversions.
  • These strategies are useful for improving ad performance and efficiency but require adequate conversion data to be effective.
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