Glossary

T-Shaped Marketer

A marketer who has broad knowledge covering a wide range of digital marketing tactics with in-depth knowledge in one or a few specific areas.

Filter
|
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Account Based Marketing (ABM)
A
Acquisition
A
Ad Auction
A
Ad Copy
A
Ad Extension (Google Ads)
A
Ad Fatigue / Ad Saturation
A
Ad Formats
A
Ad Groups (Google Ads)
A
Ad Impression
A
Ad Platform
A
Ad Rank (Google Ads)
A
Ad Relevance (Google Ads)
A
Ads Manager
A
Advocate Marketing
A
Affiliate Marketing
A
Analytics Tool
A
Annual Contract Value (ACV)
A
Attribution
A
Audience
A
Audience Segmentation / Audience Targeting
A
Automated Bidding Strategies (Google Ads)
A
Average CPC
A
Average Deal Size
A
Average Order Value (AOV)
A
Average Revenue Per User (ARPU)
A
Average Session Duration
A
Average Time On Page
A
Average Visit Duration
A
Awareness
A
B2B Content
A
B2B Marketing
A
B2C Marketing
A
Benchmarking
A
Bid Auction (Google Ads)
A
Bid Strategy Type (Google Ads)
A
Blocklist / Blacklist
A
Bottom Of Funnel (BOFU)
A
Bottom of Funnel Conversion Rate
A
Bounce Rate (BR)
A
Brand Affinity
A
Brand Awareness
A
Brand Engagement
A
Brand Positioning
A
Brand Storytelling
A
Brand Values
A
Brand Visibility
A
Business Development Representative (BDR)
A
Business Goals / Business Objectives
A
Business-To-Business (B2B)
A
Business-To-Consumer (B2C)
A
Business Value Proposition (BVP)
A
Buyer Intent Data
A
Buyer Persona
A
Buyer's Journey
A
Buying Cycle
A
Buying Signal
A
Call-To-Action (CTA)
A
Carousel Ad
A
Case Studies
A
Champion
A
Channel
A
Chatbot
A
Churn Rate
A
C-Level
A
Clicks
A
Click Share
A
Click-Through Rate (CTR)
A
Client Lifecycle
A
Closed Won
A
Close Plan
A
Cold Calling
A
Company Page
A
Competitive Insights
A
Competitive Landscape
A
Competitive Research
A
Competitor Analysis
A
Consideration
A
Consumer Barometer
A
Consumer Insights
A
Content Audit
A
Content Calendar
A
Content Creation
A
Content Curation
A
Content Discovery
A
Content Distribution
A
Content Engagement Rate
A
Content Management
A
Content Management System (CMS)
A
Content Marketing
A
Content Optimization System (COS)
A
Content Reach
A
Content Repurposing
A
Content ROI
A
Content Strategy
A
Content Syndication
A
Content Targeting
A
Conversion
A
Conversion Objective
A
Conversion Path
A
Conversion Rate
A
Conversion Tracking
A
Cookie Tracking
A
Cost / Conversion
A
Cost Per Acquisition (CPA)
A
Cost Per Action (CPA)
A
Cost Per Click (CPC)
A
Cost Per Conversion (CPC)
A
Cost Per Download (CPD)
A
Cost Per Engagement (CPE)
A
Cost per Lead (CPL)
A
Cost Per Mille (CPM)
A
Cost Per Opportunity (CpOpp or CPO)
A
Cost per Qualified Lead (CpQL)
A
Cost per Thousand Impressions (CPM)
A
Cost Per View (CPV)
A
Creative Brief
A
Creative Strategy
A
CSV Lists
A
Customer Acquisition Cost (CAC)
A
Customer Churn Rate
A
Customer Engagement
A
Customer Experience (CX)
A
Customer Journey
A
Customer Lifetime Value (CLV Or CLTV)
A
Customer Persona
A
Customer Relationship Management (CRM)
A
Customer Testimonials
A
Data Management Platform (DMP)
A
Decision Maker
A
Deliverables
A
Delivery Rate
A
Demand Generation
A
Demand-Side Platform (DSP)
A
Demand Waterfall
A
Demographics
A
Direct Mail
A
Direct Mail Or Message (DM)
A
Direct Marketing
A
Direct Traffic
A
Display Ads / Display Advertising
A
Display Network
A
Display Partner
A
Domain Authority/Domain Rating
A
Double Opt-In
A
Dynamic Ads
A
Dynamic Content
A
Dynamic Keyword Insertion (DKI)
A
Earned Media
A
Email Bounce Rate
A
Email Click Rate
A
Email Deliverability
A
Email List Churn Rate
A
Email Marketing
A
Email Open Rate
A
Employee Advocacy
A
Enablement
A
Engagement
A
Engagement Rate
A
Event Tracking
A
Evergreen Content
A
Exact Match (Google Ads)
A
Exclusion Audience
A
Executive Profile
A
Executive Sponsor
A
Expansion
A
Expected CTR
A
Expertise, Authority, Trust (E-A-T)
A
Explicit Lead Scoring Metric
A
Facebook Business Manager
A
Facebook Carousel
A
Facebook Event
A
Facebook Pixel
A
Firmographic Segmentation
A
First-Party Data
A
First Response Time
A
Follower Growth Rate
A
Form
A
Framework
A
Frequency
A
Friction Points
A
Funnel
A
Gated Content
A
General Data Protection Regulation (GDPR)
A
Geofencing
A
Geo-Targeting
A
Google Analytics 4 (GA4)
A
Google Display Network (GDN)
A
Google Keyword Planner
A
Google Search Console
A
Google Tag Manager (GTM)
A
Go To Market
A
Guerrilla Marketing
A
Hero Image
A
Hybrid (Revenue Model)
A
Ideal Customer Profile (ICP)
A
Impressions
A
Impression Share
A
Impression To Conversion Rate (Imp Cvr)
A
Inactive Client
A
Inbound Marketing
A
Inbound Methodology
A
Inbound Strategy
A
Inclusion List / Whitelist
A
Industry Influencers
A
Industry Trend Research
A
Influenced Customers
A
Influencer Engagement Rate
A
Informational Keyword
A
InMail / Conversation Ad
A
In-Market Audiences
A
Instream Pre-Rolls
A
Integrated Marketing
A
Integrated Marketing Communication (IMC)
A
Intent Signals
A
Interstitial Ad
A
Inventory
A
Jobs To Be Done
A
Key Performance Indicator (KPI)
A
Keyword
A
Keyword Cannibalization
A
Keyword Rankings
A
Keyword Research
A
Landing Page
A
Landing Page Experience
A
Lead
A
Lead Enrichment
A
Lead Flow
A
Lead Generation
A
Lead Nurturing
A
Lead Nurturing Funnel
A
Lead Response Time
A
Lead Scoring
A
Lead to Customer Rate
A
Lead to Qualified Lead Conversion Rate %
A
Lifecycle Stages
A
LifeTime Value (LTV)
A
LinkedIn Sales Navigator
A
List Growth Rate
A
Location-Based Advertising
A
Location Targeting
A
Long Tail Keywords
A
Lookalike Audience
A
Machine Learning
A
Market Gaps
A
Marketing-360
A
Marketing Automation (MA)
A
Marketing Automation Workflow
A
Marketing Qualified Lead (MQL)
A
Market Research
A
Market Share
A
Market Trends
A
Maslow’s Hierarchy Of Needs
A
Match Type
A
Maximum Bids
A
Media Brief
A
Media Strategy
A
Meeting Booking Software
A
Meta Description Tag
A
Metatag
A
Metrics
A
Middle of Funnel Conversion Rate
A
Middle of Funnel (MOFU)
A
Milestones
A
Mindmap
A
Mobile Ad Server
A
Mobile Banner
A
Mobile Marketing
A
Mobile Optimization
A
Monthly Recurring Revenue (MRR)
A
Months to Recover CAC
A
Most Aware
A
Naming Convention
A
Native Ads / Native Advertising
A
Navigational Keyword
A
Negative Keywords
A
Net New
A
Nurturing Prospects
A
Offer
A
Offer Aware
A
Off-Page Optimization
A
Omnichannel Marketing
A
On-Boarding Client
A
One-To-Many (ABM)
A
One-To-One (ABM)
A
On-Page Optimization
A
Open Opportunity Rate
A
Open Rate (OR)
A
Opportunity Methodologies
A
Opportunity (Opp)
A
Optimization Score
A
Organic Click-Through Rate
A
Organic Listing
A
Organic Search
A
Organic Search Conversion Rate
A
Organic Traffic
A
Organizational Flow
A
Organizational Maturity
A
Outbound Links
A
Outbound Marketing
A
Outreach
A
Owned Media
A
Owned Research
A
Page Authority/URL Rating
A
Page Experience Signals
A
PageRank
A
Paid Media
A
Paid Review
A
Paid Search
A
Paid Social
A
Pain Points
A
Pareto Principle
A
Pay Per Click (PPC)
A
Permission-Based Marketing
A
Personas
A
Phone-Through Rate (PTR)
A
Pipeline
A
Pipeline-to-Spend Ratio
A
Pipe-to-Spend
A
Pixel
A
Placement Targeting
A
Point Of Contact (POC)
A
Positioning
A
Position Zero
A
Predictive Analysis
A
Predictive Analytics
A
Predictive Content
A
Premium Network Buy
A
Primary Data
A
Problem Aware
A
Product Aware
A
Product-Led
A
Programmatic Advertising
A
Programmatic Display
A
Project Brief
A
Psychographics
A
Qualified Lead
A
Qualified Lead to Closed Won Opp Conversion Rate %
A
Qualified Lead to Meetings Booked Conversion Rate %
A
Qualified Lead to Opportunity Conversion Rate %
A
Quality Score
A
Ranking Factors
A
Reach
A
Real-Time Bidding
A
Redirect
A
Referral Traffic
A
Remarketing
A
Renewal Rate
A
Request for Proposal (RFP)
A
Responsive Web Design
A
Responsive Website
A
Retargeting Audience
A
Retention Stage
A
Return On Ad Spend (ROAS)
A
Return on Investment (ROI)
A
Return On Marketing Investment (ROMI)
A
Revenue
A
Revenue Churn (MRR churn rate)
A
Revenue Operations (RevOps)
A
Revenue Per Email Sent
A
Rich Media
A
Sales Accepted Lead (SAL)
A
Sales Development Representative (SDR)
A
Sales Enablement
A
Sales Funnel
A
Sales-Led
A
Sales Method
A
Sales Qualified Lead (SQL)
A
Sales Qualified Opportunity (SQO)
A
Search Engine Advertising (SEA)
A
Search Engine Algorithm
A
Search Engine Index
A
Search Engine Marketing (SEM)
A
Search Engine Optimization (SEO)
A
Search Engine Results Pages (SERPs)
A
Search Impression Share
A
Search Intent
A
Search lost IS (budget)
A
Search lost IS (rank)
A
Search Query
A
Search top IS
A
Secondary Data
A
Second Price Auction
A
Segmentation
A
Sentiment Analysis
A
SEO Audit
A
SEO ROI
A
Service Level Agreement (SLA)
A
Service Organization Control Type 2 (SOC 2)
A
Session Duration
A
Share Of Wallet (SOW)
A
Short-Tail Keywords
A
Single Opt-In
A
Site Speed
A
Site Traffic
A
Situation Analysis
A
Small and Medium Business (SMB)
A
SMART Goals
A
Social Account Management Tools
A
Social Account Plan
A
Social Assets
A
Social Channels
A
Social Listening
A
Social Media Traffic to Website
A
Soft Bounce
A
Software As A Service (SaaS)
A
Solution Aware
A
Source
A
Source Report
A
Sponsored Content
A
Sponsorships
A
Stakeholder
A
Style Guide
A
Submission Rate
A
Subscribe
A
SWOT Analysis
A
Tactic
A
Target Account Audience
A
Target Bids
A
Targeting
A
Target Persona
A
Technical SEO
A
Technographic Segmentation
A
Technographic Tools
A
Text Link
A
Thank-You Page
A
Third-Party Data
A
Thought Leadership
A
Tone Of Voice
A
Top of Funnel Conversion Rate
A
Top of Funnel (TOFU)
A
Total Order Value (TOV)
A
Touchpoint
A
Tracking
A
Tracking Pixel
A
Traditional Marketing
A
Traffic
A
Transactional Keyword
A
Trend
A
Trigger Event
A
TrueView In-Stream
A
TrueView Video Discovery
A
TrueView (YouTube)
A
T-Shaped Marketer
A
Unaware
A
Unique Selling Point (USP)
A
Unsubscribe Rate
A
Uplift Modelling
A
Upselling
A
URL Parameter
A
Usability Testing
A
User Experience (UX)
A
User-Generated Content (UGC)
A
User Intent
A
User Interface (UI)
A
User Journey
A
User Persona
A
UTM
A
Vanity Metrics
A
Video Aspect Ratio
A
Video Interstitial
A
Video On Demand (VOD)
A
Video Thumbnail
A
View-Through Conversion
A
Viral Coefficient of Social Content
A
Viral Content
A
Voice Search
A
Web Crawler
A
Webhook
A
Webinar
A
Website Optimization
A
White Hat SEO
A
White Paper
A
Wide Skyscraper
A
WireFrame
A
Word Of Mouth (WOM)
A
Workflow
A
YouTube Masthead
A
No terms found.

Join 11,453 B2B marketers leveling up their paid advertising skill set! 🚀

join 5,018+ B2b marketersAccess Your Courses
START LEARNING FOR FREE

Services

PerformanceCreativeCRORevOpsAI & Ad Automation

Who We Help

CybersecurityHR SaaSSeed Funded StartupsSeries A FundedEnterpriseProduct-LedSales-Led

Results

Client StoriesPortfolioCompare

Company

PricingOur teamContact

Resources

BlogToolsFull-Funnel BootcampSami

Academy

AdConversion AcademyCoursesReviewsLog inSign up

Services

SaaS PPC AgencySaaS Landing Pages AgencyBest Google Ads Agencies for B2BB2B Paid Media Agencies
LinkedIn Ads AgencyData Analytics AgencyB2B Demand Generation AgenciesSaaS Landing Page Agencies
Demand Generation AgencyBest SaaS PPC AgenciesBest B2B SaaS Marketing Agencies
ABM AgencyBest LinkedIn Advertising AgenciesB2B ABM Agencies
LinkedInYouTube
AI ContextTerms of UsePrivacy Policy

© 2026 AdConversion