Glossary

Ad Extension (Google Ads)

Ad extensions are additional pieces of information that can be added to Google Ads campaigns. These might include contact details, additional links to specific parts of a website, or more descriptive text. They are designed to improve the visibility and effectiveness of ads. Examples: Sitelinks, Callouts, Image Extensions, Price Extensions, Location Extensions, Product Extensions, Structured Snippets Extensions, Call Extensions, etc.

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