Glossary

Cost per Lead (CPL)

This measures the cost of acquiring a new lead. If CPL is high, it might indicate you’re spending too much on a low-performing ad campaign. This is your first line of defense to avoid burning your budget on bad ads.

Filter
|
Reset
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No terms found.

Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀