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Glossary
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Total Order Value (TOV)
The total revenue generated from a single order or transaction.
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Account Based Marketing (ABM)
A
Acquisition
A
Ad Auction
A
Ad Copy
A
Ad Extension (Google Ads)
A
Ad Fatigue / Ad Saturation
A
Ad Formats
A
Ad Groups (Google Ads)
A
Ad Impression
A
Ad Platform
A
Ad Rank (Google Ads)
A
Ad Relevance (Google Ads)
A
Ads Manager
A
Advocate Marketing
A
Affiliate Marketing
A
Analytics Tool
A
Annual Contract Value (ACV)
A
Attribution
A
Audience
A
Audience Segmentation / Audience Targeting
A
Automated Bidding Strategies (Google Ads)
A
Average CPC
A
Average Deal Size
A
Average Order Value (AOV)
A
Average Revenue Per User (ARPU)
A
Average Session Duration
A
Average Time On Page
A
Average Visit Duration
A
Awareness
A
B2B Content
A
B2B Marketing
A
B2C Marketing
A
Benchmarking
A
Bid Auction (Google Ads)
A
Bid Strategy Type (Google Ads)
A
Blocklist / Blacklist
A
Bottom Of Funnel (BOFU)
A
Bottom of Funnel Conversion Rate
A
Bounce Rate (BR)
A
Brand Affinity
A
Brand Awareness
A
Brand Engagement
A
Brand Positioning
A
Brand Storytelling
A
Brand Values
A
Brand Visibility
A
Business Development Representative (BDR)
A
Business Goals / Business Objectives
A
Business Value Proposition (BVP)
A
Business-To-Business (B2B)
A
Business-To-Consumer (B2C)
A
Buyer Intent Data
A
Buyer Persona
A
Buyer's Journey
A
Buying Cycle
A
Buying Signal
A
C-Level
A
CSV Lists
A
Call-To-Action (CTA)
A
Carousel Ad
A
Case Studies
A
Champion
A
Channel
A
Chatbot
A
Churn Rate
A
Click Share
A
Click-Through Rate (CTR)
A
Clicks
A
Client Lifecycle
A
Close Plan
A
Closed Won
A
Cold Calling
A
Company Page
A
Competitive Insights
A
Competitive Landscape
A
Competitive Research
A
Competitor Analysis
A
Consideration
A
Consumer Barometer
A
Consumer Insights
A
Content Audit
A
Content Calendar
A
Content Creation
A
Content Curation
A
Content Discovery
A
Content Distribution
A
Content Engagement Rate
A
Content Management
A
Content Management System (CMS)
A
Content Marketing
A
Content Optimization System (COS)
A
Content ROI
A
Content Reach
A
Content Repurposing
A
Content Strategy
A
Content Syndication
A
Content Targeting
A
Conversion
A
Conversion Objective
A
Conversion Path
A
Conversion Rate
A
Conversion Tracking
A
Cookie Tracking
A
Cost / Conversion
A
Cost Per Acquisition (CPA)
A
Cost Per Action (CPA)
A
Cost Per Click (CPC)
A
Cost Per Conversion (CPC)
A
Cost Per Download (CPD)
A
Cost Per Engagement (CPE)
A
Cost Per Mille (CPM)
A
Cost Per Opportunity (CpOpp or CPO)
A
Cost Per View (CPV)
A
Cost per Lead (CPL)
A
Cost per Qualified Lead (CpQL)
A
Cost per Thousand Impressions (CPM)
A
Creative Brief
A
Creative Strategy
A
Customer Acquisition Cost (CAC)
A
Customer Churn Rate
A
Customer Engagement
A
Customer Experience (CX)
A
Customer Journey
A
Customer Lifetime Value (CLV Or CLTV)
A
Customer Persona
A
Customer Relationship Management (CRM)
A
Customer Testimonials
A
Data Management Platform (DMP)
A
Decision Maker
A
Deliverables
A
Delivery Rate
A
Demand Generation
A
Demand Waterfall
A
Demand-Side Platform (DSP)
A
Demographics
A
Direct Mail
A
Direct Mail Or Message (DM)
A
Direct Marketing
A
Direct Traffic
A
Display Ads / Display Advertising
A
Display Network
A
Display Partner
A
Domain Authority/Domain Rating
A
Double Opt-In
A
Dynamic Ads
A
Dynamic Content
A
Dynamic Keyword Insertion (DKI)
A
Earned Media
A
Email Bounce Rate
A
Email Click Rate
A
Email Deliverability
A
Email List Churn Rate
A
Email Marketing
A
Email Open Rate
A
Employee Advocacy
A
Enablement
A
Engagement
A
Engagement Rate
A
Event Tracking
A
Evergreen Content
A
Exact Match (Google Ads)
A
Exclusion Audience
A
Executive Profile
A
Executive Sponsor
A
Expansion
A
Expected CTR
A
Expertise, Authority, Trust (E-A-T)
A
Explicit Lead Scoring Metric
A
Facebook Business Manager
A
Facebook Carousel
A
Facebook Event
A
Facebook Pixel
A
Firmographic Segmentation
A
First Response Time
A
First-Party Data
A
Follower Growth Rate
A
Form
A
Framework
A
Frequency
A
Friction Points
A
Funnel
A
Gated Content
A
General Data Protection Regulation (GDPR)
A
Geo-Targeting
A
Geofencing
A
Go To Market
A
Google Analytics 4 (GA4)
A
Google Display Network (GDN)
A
Google Keyword Planner
A
Google Search Console
A
Google Tag Manager (GTM)
A
Guerrilla Marketing
A
Hero Image
A
Hybrid (Revenue Model)
A
Ideal Customer Profile (ICP)
A
Impression Share
A
Impression To Conversion Rate (Imp Cvr)
A
Impressions
A
In-Market Audiences
A
InMail / Conversation Ad
A
Inactive Client
A
Inbound Marketing
A
Inbound Methodology
A
Inbound Strategy
A
Inclusion List / Whitelist
A
Industry Influencers
A
Industry Trend Research
A
Influenced Customers
A
Influencer Engagement Rate
A
Informational Keyword
A
Instream Pre-Rolls
A
Integrated Marketing
A
Integrated Marketing Communication (IMC)
A
Intent Signals
A
Interstitial Ad
A
Inventory
A
Jobs To Be Done
A
Key Performance Indicator (KPI)
A
Keyword
A
Keyword Cannibalization
A
Keyword Rankings
A
Keyword Research
A
Landing Page
A
Landing Page Experience
A
Lead
A
Lead Enrichment
A
Lead Flow
A
Lead Generation
A
Lead Nurturing
A
Lead Nurturing Funnel
A
Lead Response Time
A
Lead Scoring
A
Lead to Customer Rate
A
Lead to Qualified Lead Conversion Rate %
A
LifeTime Value (LTV)
A
Lifecycle Stages
A
LinkedIn Sales Navigator
A
List Growth Rate
A
Location Targeting
A
Location-Based Advertising
A
Long Tail Keywords
A
Lookalike Audience
A
Machine Learning
A
Market Gaps
A
Market Research
A
Market Share
A
Market Trends
A
Marketing Automation (MA)
A
Marketing Automation Workflow
A
Marketing Qualified Lead (MQL)
A
Marketing-360
A
Maslow’s Hierarchy Of Needs
A
Match Type
A
Maximum Bids
A
Media Brief
A
Media Strategy
A
Meeting Booking Software
A
Meta Description Tag
A
Metatag
A
Metrics
A
Middle of Funnel (MOFU)
A
Middle of Funnel Conversion Rate
A
Milestones
A
Mindmap
A
Mobile Ad Server
A
Mobile Banner
A
Mobile Marketing
A
Mobile Optimization
A
Monthly Recurring Revenue (MRR)
A
Months to Recover CAC
A
Most Aware
A
Naming Convention
A
Native Ads / Native Advertising
A
Navigational Keyword
A
Negative Keywords
A
Net New
A
Nurturing Prospects
A
Off-Page Optimization
A
Offer
A
Offer Aware
A
Omnichannel Marketing
A
On-Boarding Client
A
On-Page Optimization
A
One-To-Many (ABM)
A
One-To-One (ABM)
A
Open Opportunity Rate
A
Open Rate (OR)
A
Opportunity (Opp)
A
Opportunity Methodologies
A
Optimization Score
A
Organic Click-Through Rate
A
Organic Listing
A
Organic Search
A
Organic Search Conversion Rate
A
Organic Traffic
A
Organizational Flow
A
Organizational Maturity
A
Outbound Links
A
Outbound Marketing
A
Outreach
A
Owned Media
A
Owned Research
A
Page Authority/URL Rating
A
Page Experience Signals
A
PageRank
A
Paid Media
A
Paid Review
A
Paid Search
A
Paid Social
A
Pain Points
A
Pareto Principle
A
Pay Per Click (PPC)
A
Permission-Based Marketing
A
Personas
A
Phone-Through Rate (PTR)
A
Pipe-to-Spend
A
Pipeline
A
Pipeline-to-Spend Ratio
A
Pixel
A
Placement Targeting
A
Point Of Contact (POC)
A
Position Zero
A
Positioning
A
Predictive Analysis
A
Predictive Analytics
A
Predictive Content
A
Premium Network Buy
A
Primary Data
A
Problem Aware
A
Product Aware
A
Product-Led
A
Programmatic Advertising
A
Programmatic Display
A
Project Brief
A
Psychographics
A
Qualified Lead
A
Qualified Lead to Closed Won Opp Conversion Rate %
A
Qualified Lead to Meetings Booked Conversion Rate %
A
Qualified Lead to Opportunity Conversion Rate %
A
Quality Score
A
Ranking Factors
A
Reach
A
Real-Time Bidding
A
Redirect
A
Referral Traffic
A
Remarketing
A
Renewal Rate
A
Request for Proposal (RFP)
A
Responsive Web Design
A
Responsive Website
A
Retargeting Audience
A
Retention Stage
A
Return On Ad Spend (ROAS)
A
Return On Marketing Investment (ROMI)
A
Return on Investment (ROI)
A
Revenue
A
Revenue Churn (MRR churn rate)
A
Revenue Operations (RevOps)
A
Revenue Per Email Sent
A
Rich Media
A
SEO Audit
A
SEO ROI
A
SMART Goals
A
SWOT Analysis
A
Sales Accepted Lead (SAL)
A
Sales Development Representative (SDR)
A
Sales Enablement
A
Sales Funnel
A
Sales Method
A
Sales Qualified Lead (SQL)
A
Sales Qualified Opportunity (SQO)
A
Sales-Led
A
Search Engine Advertising (SEA)
A
Search Engine Algorithm
A
Search Engine Index
A
Search Engine Marketing (SEM)
A
Search Engine Optimization (SEO)
A
Search Engine Results Pages (SERPs)
A
Search Impression Share
A
Search Intent
A
Search Query
A
Search lost IS (budget)
A
Search lost IS (rank)
A
Search top IS
A
Second Price Auction
A
Secondary Data
A
Segmentation
A
Sentiment Analysis
A
Service Level Agreement (SLA)
A
Service Organization Control Type 2 (SOC 2)
A
Session Duration
A
Share Of Wallet (SOW)
A
Short-Tail Keywords
A
Single Opt-In
A
Site Speed
A
Site Traffic
A
Situation Analysis
A
Small and Medium Business (SMB)
A
Social Account Management Tools
A
Social Account Plan
A
Social Assets
A
Social Channels
A
Social Listening
A
Social Media Traffic to Website
A
Soft Bounce
A
Software As A Service (SaaS)
A
Solution Aware
A
Source
A
Source Report
A
Sponsored Content
A
Sponsorships
A
Stakeholder
A
Style Guide
A
Submission Rate
A
Subscribe
A
T-Shaped Marketer
A
Tactic
A
Target Account Audience
A
Target Bids
A
Target Persona
A
Targeting
A
Technical SEO
A
Technographic Segmentation
A
Technographic Tools
A
Text Link
A
Thank-You Page
A
Third-Party Data
A
Thought Leadership
A
Tone Of Voice
A
Top of Funnel (TOFU)
A
Top of Funnel Conversion Rate
A
Total Order Value (TOV)
A
Touchpoint
A
Tracking
A
Tracking Pixel
A
Traditional Marketing
A
Traffic
A
Transactional Keyword
A
Trend
A
Trigger Event
A
TrueView (YouTube)
A
TrueView In-Stream
A
TrueView Video Discovery
A
URL Parameter
A
UTM
A
Unaware
A
Unique Selling Point (USP)
A
Unsubscribe Rate
A
Uplift Modelling
A
Upselling
A
Usability Testing
A
User Experience (UX)
A
User Intent
A
User Interface (UI)
A
User Journey
A
User Persona
A
User-Generated Content (UGC)
A
Vanity Metrics
A
Video Aspect Ratio
A
Video Interstitial
A
Video On Demand (VOD)
A
Video Thumbnail
A
View-Through Conversion
A
Viral Coefficient of Social Content
A
Viral Content
A
Voice Search
A
Web Crawler
A
Webhook
A
Webinar
A
Website Optimization
A
White Hat SEO
A
White Paper
A
Wide Skyscraper
A
WireFrame
A
Word Of Mouth (WOM)
A
Workflow
A
YouTube Masthead
A
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