Course Lessons

AUTOPLAy

Module 2 - Lesson 1

The Five Stages

In this lesson you're going to learn how to plan a full-funnel paid media strategy that allows you to align the right messaging, offers, and channels to your target audience.

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Allocating Budget Like an Investor

In this lesson you're going to continue building your paid media strategy with The Five Stages and learn how to allocate budget across stages.

Course Lessons

AUTOPLAy

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Course Lessons

Module 1 - Foundations for Scale

Welcome to Building a Paid Media Program

Secrets of the Top 1% of Advertisers

The S.C.A.L.E Framework

Module 2 - Strategize: Creating Your Battle Plan

The Five Stages

Allocating Budget Like an Investor

Choosing the BEST Channels

Becoming So Good You Can’t Be Ignored

Crafting “No-Brainer” Offers

Module 3 - Configure: Establishing Visibility

Assessing the Damage

Program Visibility

Module 4 - Assemble: Building Campaigns

Creating Your Campaign Plan

Executing Your Campaign Plan

Module 5 - Learn: Optimizing Performance

Keeping the Channels Honest

Rules of “Testing” Engagement

Building a Library of Learnings

Module 6 - Expand: Scaling Profitably

Securing Budget

The Scaling Quadrant

Closing Thoughts

The Five Stages

Up next

Allocating Budget Like an Investor

Course Lessons

Moule Name

Chapter Name

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Course Lessons

Moule Name

Chapter Name

Up next

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Course Lessons

Module 1 - Foundations for Scale

Welcome to Building a Paid Media Program

Secrets of the Top 1% of Advertisers

The S.C.A.L.E Framework

Module 2 - Strategize: Creating Your Battle Plan

The Five Stages

Allocating Budget Like an Investor

Choosing the BEST Channels

Becoming So Good You Can’t Be Ignored

Crafting “No-Brainer” Offers

Module 3 - Configure: Establishing Visibility

Assessing the Damage

Program Visibility

Module 4 - Assemble: Building Campaigns

Creating Your Campaign Plan

Executing Your Campaign Plan

Module 5 - Learn: Optimizing Performance

Keeping the Channels Honest

Rules of “Testing” Engagement

Building a Library of Learnings

Module 6 - Expand: Scaling Profitably

Securing Budget

The Scaling Quadrant

Closing Thoughts

The Five Stages

Up next

Allocating Budget Like an Investor

Course Lessons

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Chapter Name

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Course Lessons

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