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Course Lessons

47% complete

Module 1 - Foundations for Scale

Module 1 - Foundations for Scale

Welcome to Building a Paid Media Program

Welcome to Building a Paid Media Program

2:37

Secrets of the Top 1% of Advertisers

Secrets of the Top 1% of Advertisers

2:18

The S.C.A.L.E Framework

The S.C.A.L.E Framework

3:07

Module 2 - Strategize: Creating Your Battle Plan

Module 2 - Strategize: Creating Your Battle Plan

The Five Stages

The Five Stages

7:49

Allocating Budget Like an Investor

Allocating Budget Like an Investor

5:25

Choosing the BEST Channels

Choosing the BEST Channels

6:51

Becoming So Good You Can’t Be Ignored

Becoming So Good You Can’t Be Ignored

4:46

Crafting “No-Brainer” Offers

Crafting “No-Brainer” Offers

7:19

Module 3 - Configure: Establishing Visibility

Module 3 - Configure: Establishing Visibility

Assessing the Damage

Assessing the Damage

5:19

Program Visibility

Program Visibility

8:24

Module 4 - Assemble: Building Campaigns

Module 4 - Assemble: Building Campaigns

Creating Your Campaign Plan

Creating Your Campaign Plan

4:31

Executing Your Campaign Plan

Executing Your Campaign Plan

3:02

Module 5 - Learn: Optimizing Performance

Module 5 - Learn: Optimizing Performance

Keeping the Channels Honest

Keeping the Channels Honest

5:56

Rules of “Testing” Engagement

Rules of “Testing” Engagement

4:30

Building a Library of Learnings

Building a Library of Learnings

8:46

Module 6 - Expand: Scaling Profitably

Module 6 - Expand: Scaling Profitably

Securing Budget

Securing Budget

3:41

The Scaling Quadrant

The Scaling Quadrant

4:50

Closing Thoughts

Closing Thoughts

1:52
AUTOPLAy

Module 5 - Learn: Optimizing Performance

Module 5 - Learn: Optimizing Performance

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Course Lessons

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AUTOPLAy
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