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Course Lessons

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MODULE 1 - THE B2BVERSE

MODULE 1 - THE B2BVERSE

Welcome & Introduction

Welcome & Introduction

02:22

Sales Process Product Led vs Sales Led Growth

Sales Process Product Led vs Sales Led Growth

04:21

Speaking the B2B Lingo

Speaking the B2B Lingo

02:35

The B2B All Star Team

The B2B All Star Team

06:53

MODULE 2 - BECOMING YOUR CUSTOMER’S PSYCHOLOGIST

MODULE 2 - BECOMING YOUR CUSTOMER’S PSYCHOLOGIST

What Is a Buyer Persona?

What Is a Buyer Persona?

02:31

How to Develop a Buyer Persona

How to Develop a Buyer Persona

03:28

Identifying Your Customer’s Jobs to Be Done

Identifying Your Customer’s Jobs to Be Done

05:06

Putting It All Together

Putting It All Together

01:11

MODULE 3 - MASTERING THE FUNNEL

MODULE 3 - MASTERING THE FUNNEL

B2B Funnel (10,000 Foot View)

B2B Funnel (10,000 Foot View)

04:09

Lead Routing

Lead Routing

05:25

Mastering the Followup

Mastering the Followup

05:59

Diagnosing Funnel Leaks

Diagnosing Funnel Leaks

06:45

Knowing Your Funnel Economics Like a CEO

Knowing Your Funnel Economics Like a CEO

04:11

Problem-Solving & Prioritization Using This Framework

Problem-Solving & Prioritization Using This Framework

06:23

MODULE 4 - HOW TO GO-TO-MARKET

MODULE 4 - HOW TO GO-TO-MARKET

Reaching Your Dream Buyers with the RITE Framework

Reaching Your Dream Buyers with the RITE Framework

06:35

Must-Have Audiences To Drive More Revenue From Your Ads

Must-Have Audiences To Drive More Revenue From Your Ads

03:47

10 Techniques You Should Steal From Great B2B Ads

10 Techniques You Should Steal From Great B2B Ads

02:34

3 Laws of High-Converting Ads

3 Laws of High-Converting Ads

07:36

The 1 Mistake You Can’t Afford to Make (Nailing Your Budget Management)

The 1 Mistake You Can’t Afford to Make (Nailing Your Budget Management)

05:32

Building Your First Paid Strategy

Building Your First Paid Strategy

03:04
AUTOPLAy
Module 1 - Lesson 4

Speaking the B2B Lingo

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