Course Lessons
MODULE 1 - THE B2BVERSE
MODULE 1 - THE B2BVERSE
Welcome & Introduction
Welcome & Introduction
B2B vs B2C
B2B vs B2C
Sales Process Product Led vs Sales Led Growth
Sales Process Product Led vs Sales Led Growth
Speaking the B2B Lingo
Speaking the B2B Lingo
The B2B All Star Team
The B2B All Star Team
MODULE 2 - BECOMING YOUR CUSTOMER’S PSYCHOLOGIST
MODULE 2 - BECOMING YOUR CUSTOMER’S PSYCHOLOGIST
What Is a Buyer Persona?
What Is a Buyer Persona?
How to Develop a Buyer Persona
How to Develop a Buyer Persona
Identifying Your Customer’s Jobs to Be Done
Identifying Your Customer’s Jobs to Be Done
Putting It All Together
Putting It All Together
MODULE 3 - MASTERING THE FUNNEL
MODULE 3 - MASTERING THE FUNNEL
B2B Funnel (10,000 Foot View)
B2B Funnel (10,000 Foot View)
Lead Routing
Lead Routing
Mastering the Followup
Mastering the Followup
Diagnosing Funnel Leaks
Diagnosing Funnel Leaks
Knowing Your Funnel Economics Like a CEO
Knowing Your Funnel Economics Like a CEO
Problem-Solving & Prioritization Using This Framework
Problem-Solving & Prioritization Using This Framework
MODULE 4 - HOW TO GO-TO-MARKET
MODULE 4 - HOW TO GO-TO-MARKET
Reaching Your Dream Buyers with the RITE Framework
Reaching Your Dream Buyers with the RITE Framework
Must-Have Audiences To Drive More Revenue From Your Ads
Must-Have Audiences To Drive More Revenue From Your Ads
10 Techniques You Should Steal From Great B2B Ads
10 Techniques You Should Steal From Great B2B Ads
3 Laws of High-Converting Ads
3 Laws of High-Converting Ads
The 1 Mistake You Can’t Afford to Make (Nailing Your Budget Management)
The 1 Mistake You Can’t Afford to Make (Nailing Your Budget Management)
Building Your First Paid Strategy
Building Your First Paid Strategy
How to Develop a Buyer Persona
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