Have you ever wondered what dimensions does that ad require? 🤔
Then started searching to find the answer? (same here lol)
To save you (and ourselves) trouble, we gathered the most popular ad specs across 10 channels in one place:
⭐️ Bookmark this article and refer back to it when you need ad specs.
Google Display Ad Specs
Source: support.google.com
Browse examples at adstransparency.google.com
| Sizes |
Dimension |
File Types |
Max Size |
| Square and rectangle |
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard |
GIF, JPG, PNG |
150KB |
| Skyscraper |
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait |
GIF, JPG, PNG |
150KB |
| Leaderboard |
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama |
GIF, JPG, PNG |
150KB |
| Mobile |
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner |
GIF, JPG, PNG |
150KB |
LinkedIn Ad Specs
Source: business.linkedin.com
Browse examples at: linkedin.com/ad-library/home
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
| Single Image Ads |
1200 x 1200 Square
1200 x 628 Horizontal
628 x 1200 Vertical (mobile) |
Intro text = 600
Headline = 200 |
GIF, JPG, PNG |
5 MB |
| Video Ads |
(3 seconds to 30 minutes)
1920 x 1920 Square
1920 x 1080 Landscape
1080 x 1920 Vertical (9:16)
1536 x 1920 Vertical (4:5) |
Intro text = 600
Headline = 200 |
MP4 |
200 MB |
| Carousel Ads |
(2 - 10 cards)
1080 x 1080 Square |
Intro text = 255
Card = 45 |
JPG, PNG |
10 MB |
| Event Ads |
4:1 (image will be pulled from the Event page) |
Intro text = 600
Event = 255 |
— |
— |
| Document Ads |
Use any of the standard PDF layouts. |
Intro text = 155
Headline = 70 |
PDF, DOC, DOCX, PPT, PPTX |
100 MB |
| Conversation Ads |
300 x 250 Banner |
Message = 500
CTA = 25 |
JPG, PNG |
2 MB |
X (Twitter) Ad Specs
Source: business.twitter.com
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
| Image Ads |
800 x 800 Square
800 x 418 Rectangle |
Tweet text = 280 |
JPG, PNG |
5 MB |
Video Ads
(Up to 2 minutes and 20 seconds) |
1080 x 1080 Square (1:1)
1920 x 1080 Landscape (16:9) |
Tweet text = 280 |
MP4, MOV |
1 GB |
Carousel Ads
(2 - 6 cards, images or video) |
800 x 800 Square (Image)
800 x 800 Square (Video) |
Tweet text = 280 |
JPG, PNG
MP4, MOV |
3 MB (Images)
1 GB (Videos) |
- You can request to have video lengths increased up to 10 minutes
- Carousel can use images or videos but must be in the same aspect ratio (ex: 1:1 or 16:9)
Quora Ad Specs
Source: image ads, video ads
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
| Image Ads |
800 x 800 Square
800 x 418 Rectangle |
Headline: 65
Body: 105 |
JPG, PNG |
5 MB |
| Video Ads |
(3 - 60 seconds)
1280 x 720 Landscape (16:9) |
Headline: 65
Body: 105 |
MP4, MOV |
70 MB |
Reddit Ad Specs
Source: reddit.my.site.com
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
| Image Ads |
1080 x 1080 Square (1:1)
1080 x 1350 Portrait (4:5)
1440 x 1080 Landscape (4:3)
1920 x 1080 Landscape (16:9)
|
Headline: 300 |
JPG, PNG, GIF |
3 MB |
| Video Ads |
(Up to 15 minutes)
1080 x 1080 Square (1:1)
1080 x 1350 Vertical (4:5)
1440 x 1080 Classic (4:3)
1920 x 1080 Landscape (16:9)
|
Headline: 300 |
MP4, MOV |
70 MB |
| Carousel Ads |
(2 - 6 images)
1200 x 1200 Square (1:1)
1200 x 628 Rectangle (16:9)
|
Headline: 300
Caption: 50 |
JPG, PNG, GIF |
20 MB (per image)
3 MB (per GIF) |
| Conversation Placement |
400 x 300 Thumbnail |
Headline: 250 |
JPG, PNG, GIF |
500 KB |
* Headlines will be truncated to 100 characters on mobile/mobile web for the conversation placement.
Youtube Ad Specs
Source: support.google.com
Browse examples at adstransparency.google.com
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
Skippable Video Ads
(no max length) |
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
|
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
|
MP4, MOV, MPEG, AVI, ASF |
N/A |
YouTube Short Video Ads
(Up to 60 seconds) |
1920 x 1080 Vertical (9:16) |
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
|
MP4, MOV, MPEG, AVI, ASF |
N/A |
Non-Skippable Video Ads
(15 - 20 seconds)
|
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
|
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
|
MP4, MOV, MPEG, AVI, ASF |
N/A |
Bumper Ads
(Up to 6 seconds) |
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
|
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
|
MP4, MOV, MPEG, AVI, ASF |
N/A |
Google Discovery / Demand Gen Ad Specs
Source: support.google.com
Browse examples at adstransparency.google.com
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
Image Ads
(3 - 20 images) |
1200 x 628 (Landscape)
1200 x 1200 (Square)
960 x 1200 (Portrait)
|
Headline: 40
Description: 90 |
GIF, JPG, PNG |
5 MB |
Carousel Ads
(2 - 10 cards) |
1200 x 628 (Landscape)
1200 x 1200 (Square)
960 x 1200 (Portrait)
|
Headline: 40
Description: 90 |
GIF, JPG, PNG |
5 MB |
| Logo Image |
1200 x 1200 (Square) |
N/A |
GIF, JPG, PNG |
5 MB |
TikTok Ad Specs
Source: ads.tiktok.com
Browse examples at library.tiktok.com/ads
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
Video Ads
(5 - 60 seconds) |
1920 x 1080 Vertical (9:16)
1200 x 1200 Square (1:1)
1920 x 1080 Landscape (16:9)
|
100 characters |
.mp4, .mov, .mpeg, .3gp, or .avi |
500 MB |
Meta Ad Specs (Facebook/Instagram)
Source: business.facebook.com
Browse examples at: www.facebook.com/ads/library
| Ad Type |
Dimension |
Character Count |
File Types |
Max Size |
| Image Ads |
1080 x 1080 Square (1:1)
1920 x 1080 Landscape (16:9)
|
Primary Text: 125
Headline: 27
Description: 27
|
JPG, PNG |
300 MB |
Video Ads
(1 second to 241 minutes) |
1080 x 1080 Square (1:1)
1080 x 1350 Mobile (4:5)
|
Primary Text: 125
Headline: 27
Description: 27
|
MP4, MOV, GIF |
4 GB |
Carousel Ads
(2 to 10 cards) |
1080 x 1080 Square (1:1) |
Primary Text: 125
Headline: 32
Description: 18
|
JPG, PNG
MP4, MOV, GIF |
Image: 30 MB
Video: 4 GB |
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