50+ Ad Specs for The Top 10 Ad Platforms

Silvio Perez
Written by
Silvio Perez

Have you ever wondered what dimensions does that ad require? 🤔

Then started searching to find the answer? (same here lol)

To save you (and ourselves) trouble, we gathered the most popular ad specs across 10 channels in one place: 

⭐️ Bookmark this article and refer back to it when you need ad specs. 

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Google Display Ad Specs

Source: support.google.com

Browse examples at adstransparency.google.com

Sizes Dimension File Types Max Size
Square and rectangle 200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
GIF, JPG, PNG 150KB
Skyscraper 120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
GIF, JPG, PNG 150KB
Leaderboard 468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
GIF, JPG, PNG 150KB
Mobile 300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
GIF, JPG, PNG 150KB

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LinkedIn Ad Specs

Source: business.linkedin.com

Browse examples at: linkedin.com/ad-library/home

Ad Type Dimension Character Count File Types Max Size
Single Image Ads 1200 x 1200 Square
1200 x 628 Horizontal
628 x 1200 Vertical (mobile)
Intro text = 600
Headline = 200
GIF, JPG, PNG 5 MB
Video Ads (3 seconds to 30 minutes)
1920 x 1920 Square
1920 x 1080 Landscape
1080 x 1920 Vertical (9:16)
1536 x 1920 Vertical (4:5)
Intro text = 600
Headline = 200
MP4 200 MB
Carousel Ads (2 - 10 cards)
1080 x 1080 Square
Intro text = 255
Card = 45
JPG, PNG 10 MB
Event Ads 4:1 (image will be pulled from the Event page) Intro text = 600
Event = 255
— —
Document Ads Use any of the standard PDF layouts. Intro text = 155
Headline = 70
PDF, DOC, DOCX, PPT, PPTX 100 MB
Conversation Ads 300 x 250 Banner Message = 500
CTA = 25
JPG, PNG 2 MB

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‍X (Twitter) Ad Specs

‍Source: business.twitter.com

Ad Type Dimension Character Count File Types Max Size
Image Ads 800 x 800 Square
800 x 418 Rectangle
Tweet text = 280 JPG, PNG 5 MB
Video Ads
(Up to 2 minutes and 20 seconds)
1080 x 1080 Square (1:1)
1920 x 1080 Landscape (16:9)
Tweet text = 280 MP4, MOV 1 GB
Carousel Ads
(2 - 6 cards, images or video)
800 x 800 Square (Image)
800 x 800 Square (Video)
Tweet text = 280 JPG, PNG
MP4, MOV
3 MB (Images)
1 GB (Videos)

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  • You can request to have video lengths increased up to 10 minutes
  • Carousel can use images or videos but must be in the same aspect ratio (ex: 1:1 or 16:9)

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Quora Ad Specs

Source: image ads, video ads

Ad Type Dimension Character Count File Types Max Size
Image Ads 800 x 800 Square
800 x 418 Rectangle
Headline: 65
Body: 105
JPG, PNG 5 MB
Video Ads (3 - 60 seconds)
1280 x 720 Landscape (16:9)
Headline: 65
Body: 105
MP4, MOV 70 MB

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Reddit Ad Specs

Source: reddit.my.site.com

Ad Type Dimension Character Count File Types Max Size
Image Ads 1080 x 1080 Square (1:1)
1080 x 1350 Portrait (4:5)
1440 x 1080 Landscape (4:3)
1920 x 1080 Landscape (16:9)
Headline: 300 JPG, PNG, GIF 3 MB
Video Ads (Up to 15 minutes)
1080 x 1080 Square (1:1)
1080 x 1350 Vertical (4:5)
1440 x 1080 Classic (4:3)
1920 x 1080 Landscape (16:9)
Headline: 300 MP4, MOV 70 MB
Carousel Ads (2 - 6 images)
1200 x 1200 Square (1:1)
1200 x 628 Rectangle (16:9)
Headline: 300
Caption: 50
JPG, PNG, GIF 20 MB (per image)
3 MB (per GIF)
Conversation Placement 400 x 300 Thumbnail Headline: 250 JPG, PNG, GIF 500 KB

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* Headlines will be truncated to 100 characters on mobile/mobile web for the conversation placement.

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Youtube Ad Specs

Source: support.google.com

Browse examples at adstransparency.google.com

Ad Type Dimension Character Count File Types Max Size
Skippable Video Ads
(no max length)
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
MP4, MOV, MPEG, AVI, ASF N/A
YouTube Short Video Ads
(Up to 60 seconds)
1920 x 1080 Vertical (9:16) Headline: 15
CTA: 10
Long Headline: 90
Description: 70
MP4, MOV, MPEG, AVI, ASF N/A
Non-Skippable Video Ads
(15 - 20 seconds)
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
MP4, MOV, MPEG, AVI, ASF N/A
Bumper Ads
(Up to 6 seconds)
1920 x 1080 Landscape (16:9)
1440 x 1080 Classic (4:3)
Headline: 15
CTA: 10
Long Headline: 90
Description: 70
MP4, MOV, MPEG, AVI, ASF N/A

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Google Discovery / Demand Gen Ad Specs

Source: support.google.com

Browse examples at adstransparency.google.com

Ad Type Dimension Character Count File Types Max Size
Image Ads
(3 - 20 images)
1200 x 628 (Landscape)
1200 x 1200 (Square)
960 x 1200 (Portrait)
Headline: 40
Description: 90
GIF, JPG, PNG 5 MB
Carousel Ads
(2 - 10 cards)
1200 x 628 (Landscape)
1200 x 1200 (Square)
960 x 1200 (Portrait)
Headline: 40
Description: 90
GIF, JPG, PNG 5 MB
Logo Image 1200 x 1200 (Square) N/A GIF, JPG, PNG 5 MB

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TikTok Ad Specs

Source: ads.tiktok.com

Browse examples at library.tiktok.com/ads

Ad Type Dimension Character Count File Types Max Size
Video Ads
(5 - 60 seconds)
1920 x 1080 Vertical (9:16)
1200 x 1200 Square (1:1)
1920 x 1080 Landscape (16:9)
100 characters .mp4, .mov, .mpeg, .3gp, or .avi 500 MB

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‍Meta Ad Specs (Facebook/Instagram)

Source: business.facebook.com

Browse examples at: www.facebook.com/ads/library

Ad Type Dimension Character Count File Types Max Size
Image Ads 1080 x 1080 Square (1:1)
1920 x 1080 Landscape (16:9)
Primary Text: 125
Headline: 27
Description: 27
JPG, PNG 300 MB
Video Ads
(1 second to 241 minutes)
1080 x 1080 Square (1:1)
1080 x 1350 Mobile (4:5)
Primary Text: 125
Headline: 27
Description: 27
MP4, MOV, GIF 4 GB
Carousel Ads
(2 to 10 cards)
1080 x 1080 Square (1:1) Primary Text: 125
Headline: 32
Description: 18
JPG, PNG
MP4, MOV, GIF
Image: 30 MB
Video: 4 GB

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