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Course Lessons

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MODULE 1 - VISIBILITY: HOW TO FIND THE HOLE SUCKING PROFITS

MODULE 1 - VISIBILITY: HOW TO FIND THE HOLE SUCKING PROFITS

Welcome & Introduction

Welcome & Introduction

2:35

Optimization at 10,000 Feet

Optimization at 10,000 Feet

2:38

Building Your Cockpit

Building Your Cockpit

5:28

Connecting Activity to Revenue

Connecting Activity to Revenue

5:39

8-Part Google Ads Audit

8-Part Google Ads Audit

3:20

Account Review (Part 1)

Account Review (Part 1)

6:09

Campaign Review (Part 2)

Campaign Review (Part 2)

9:56

Ad Group Review (Part 3)

Ad Group Review (Part 3)

6:26

Keyword Review (Part 4)

Keyword Review (Part 4)

5:33

Ads & Extensions Review (Part 5)

Ads & Extensions Review (Part 5)

7:09

Landing Page Review (Part 6)

Landing Page Review (Part 6)

7:06

Budget & Performance Review (Part 7)

Budget & Performance Review (Part 7)

9:24

Visibility Review (Part 8)

Visibility Review (Part 8)

8:12

Prioritizing Your Findings

Prioritizing Your Findings

4:41

MODULE 2 - WORKFLOWS: HOW TO OPTIMIZE ON A DAILY, WEEKLY, MONTHLY & QUARTERLY BASIS

MODULE 2 - WORKFLOWS: HOW TO OPTIMIZE ON A DAILY, WEEKLY, MONTHLY & QUARTERLY BASIS

The Optimization Workflow

The Optimization Workflow

4:07

Daily Optimizations

Daily Optimizations

4:11

Weekly Optimizations

Weekly Optimizations

5:58

Monthly Optimizations

Monthly Optimizations

5:30

Quarterly Optimizations

Quarterly Optimizations

3:02

MODULE 3 - EXPERIMENTATION: HOW TO TEST & AUTOMATE PROFITABILITY

MODULE 3 - EXPERIMENTATION: HOW TO TEST & AUTOMATE PROFITABILITY

Finding Your Baselines

Finding Your Baselines

3:54

Non-Performer Rules

Non-Performer Rules

5:31

Ongoing Optimization Rules

Ongoing Optimization Rules

4:24

Ad Experiments

Ad Experiments

5:27

Campaign Experiments

Campaign Experiments

3:54

Landing Page Experiments

Landing Page Experiments

2:26

MODULE 4 - TROUBLESHOOTING: HOW TO SOLVE INEVITABLE PROBLEMS

MODULE 4 - TROUBLESHOOTING: HOW TO SOLVE INEVITABLE PROBLEMS

Why Aren’t My Ads Showing Up?

Why Aren’t My Ads Showing Up?

3:51

Performance Is Tanking, What Do We Do?

Performance Is Tanking, What Do We Do?

2:37

Why Are My Click Prices Increasing?

Why Are My Click Prices Increasing?

2:33

Are Humans Clicking My Ads?

Are Humans Clicking My Ads?

4:44

Closing Thoughts

Closing Thoughts

1:23
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The Optimization Workflow

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