Course Lessons
MODULE 1 - THE GOOGLEVERSE: THE GAME YOU’RE PLAYING & HOW TO WIN
MODULE 1 - THE GOOGLEVERSE: THE GAME YOU’RE PLAYING & HOW TO WIN
Welcome to Google Ads 101
Welcome to Google Ads 101
Your Google Ads Crash Course
Your Google Ads Crash Course
The Formula For Winning Google Ads
The Formula For Winning Google Ads
The Relevance Game
The Relevance Game
The Google Ads Sweet Spot
The Google Ads Sweet Spot
Speaking The Same Language
Speaking The Same Language
Stealing Inspiration
Stealing Inspiration
Mastering Your Account
Mastering Your Account
The 3 Pillars to a Successful Launch
The 3 Pillars to a Successful Launch
MODULE 2 - MEASUREMENT: HOW TO MAKE SURE YOU’RE PROFITABLE
MODULE 2 - MEASUREMENT: HOW TO MAKE SURE YOU’RE PROFITABLE
The Glue to Google Ads Measurement
The Glue to Google Ads Measurement
The Conversion Funnel
The Conversion Funnel
Building the Conversion Funnel for SLG
Building the Conversion Funnel for SLG
Building the Conversion Funnel for PLG
Building the Conversion Funnel for PLG
The 1 Thing That Will Break Everything Else
The 1 Thing That Will Break Everything Else
Better Data, Better Insights
Better Data, Better Insights
Building Your Google Ads OS
Building Your Google Ads OS
MODULE 3 - TARGETING: HOW TO SHOW UP FOR THE RIGHT SEARCHER
MODULE 3 - TARGETING: HOW TO SHOW UP FOR THE RIGHT SEARCHER
Keywords vs. Search Terms
Keywords vs. Search Terms
Solving for “Who” not “What”
Solving for “Who” not “What”
Your Defense Against Google (Part 1)
Your Defense Against Google (Part 1)
Your Defense Against Google (Part 2)
Your Defense Against Google (Part 2)
MODULE 4 - PLANNING: PUTTING IT ALL TOGETHER
MODULE 4 - PLANNING: PUTTING IT ALL TOGETHER
The Google Ads Launch Formula
The Google Ads Launch Formula
Choose Your Theme (Step 1)
Choose Your Theme (Step 1)
Find “How Many” & “How Much” (Step 2)
Find “How Many” & “How Much” (Step 2)
Give Yourself a Reality Check (Step 3)
Give Yourself a Reality Check (Step 3)
Design Your Perfect Campaign (Step 4)
Design Your Perfect Campaign (Step 4)
Create Ads That Scream We’re Better (Step 5)
Create Ads That Scream We’re Better (Step 5)
Draft Your Campaigns In Hours Not Days (Step 6)
Draft Your Campaigns In Hours Not Days (Step 6)
Provide More Information to The Searcher (Step 7)
Provide More Information to The Searcher (Step 7)
Configure Settings & Perform a Final Check (Step 8)
Configure Settings & Perform a Final Check (Step 8)
Closing Thoughts
Closing Thoughts
Configure Settings & Perform a Final Check (Step 8)
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