ABM Essentials
Course Description
This course consists of four modules and was tailored for B2B marketers who want to build their ABM MVP successfully.
- Module 1: Starting with the basics like "What is ABM?" and "What are the ABM Programs' goals?" to how you will use it to drive revenue for your company, this module serves as your starting point.
- Module 2: In this module, you'll learn how to identify the right signals to target the right accounts at the right time.
- Module 3: Buy-in from your team can’t happen without proving you are driving revenue. In this module, you'll learn to measure your program at a high level to paint the picture your manager and sales team need to get on board.
- Module 4: Now that you’ve built your MVP, in this final module, you'll know what’s next and how to adapt ABM to different situations.
This course was designed for absolute beginners in mind.
Accelerate your learning curve and start the course today for free.
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Course Structure
Frequently Asked Questions
This course was designed to be your roadmap to High-Impact Revenue Account Based Marketing Programs.
Truthfully, this is the course we wish we had when we first started running ABM programs.
You’re going to walk away from this course knowing how to build, promote, measure, and scale your first ABM MVP, in as little time as possible, with every one of our lessons being < 10 minutes by design.
This course is 48 minutes long, with no lesson being longer than 10-minutes per our second commitment to students.
We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:
- Scale their ideas
- Level up their careers
- Make a positive impact
You can join our community to access special content (we’re not a nonprofit), but we'll never charge students for on-demand courses.
Featured Reviews
Andy Groller
CEO at Dragon360
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Katee Peek
Senior Account Executive at LinkedIn
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