How Warmly Boosted Landing Page Conversions by 366% with a Strategic Redesign

About

Warmly is a compound AI Platform for GTM teams that helps B2B revenue teams identify high-intent contacts & accounts and automatically trigger personalized, timely communications across multiple channels. By combining signal intelligence, contact enrichment, and workflow automation, Warmly ensures no warm lead slips through the cracks.

Previously known for their best-in-class visitor de-anonymization, Warmly has evolved into a broader solution — enabling revenue teams to operationalize warm signals and turn buying intent into pipeline, fast.

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Challenge

As Warmly expanded its go-to-market positioning, the marketing team saw an opportunity: their existing landing page wasn’t telling the full story. While it was functional, it lacked the emotional pull, clarity, and differentiation needed to resonate with increasingly sophisticated buyers.

The team wanted a landing page that would better reflect their evolving value proposition, communicate how the product works in simple terms, and ultimately drive more conversions from paid and organic traffic.

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Solution

We rebuilt Warmly's marketing landing page using our proven creative framework. Our focus: clarity, emotion, and conversion.

Here’s how we approached the redesign:

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1 - Rewrote the hero section

Replaced the generic “Maximize the ROI of Marketing” with a more specific, pain-driven headline focused on turning website visitors into pipeline — even without form fills.
Updated the subheadline to clearly explain how Warmly works, using concrete language and emotional hooks.
Added a question before the CTA to reinforce the value of taking action.

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2 - Agitated the problem

Added a new section immediately below the hero that highlighted a core insight: 95% of website visitors aren’t ready to buy.

Introduced a bold stat + visual to show how Warmly identifies and engages the 5% that are.

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3 - Improved visuals and storytelling

Replaced a confusing UI video with a simple visual showing how the product works in 3 steps.
Simplified the visual language to show — not just tell — the core workflow.

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4 - Elevated social proof

Moved a high-impact customer testimonial higher up the page to build trust early.
Chose a quote that told a clear before-and-after story from a marketing perspective.

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5 - Refocused the feature section

Turned feature headers into benefit-driven copy that addressed specific pain points.

Added a headline to introduce the section with a clear value promise.

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6 - Reworked the final CTA

Changed the closing message to “You’re 20 Minutes Away from Turning Warm Signals into Pipeline.”
Added supportive copy to reduce friction and build trust by emphasizing ease and speed.

Results

The results were immediate — and dramatic:

⏱ 160% increase in average time on page, showing stronger engagement and clearer storytelling.
📈 366% lift in conversion rate compared to the original page.
💬 Clearer messaging, stronger emotional connection, and significantly improved clarity on what Warmly does and why it matters.

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Warmly now has a high-performing landing page that not only converts — but tells a compelling story that resonates with their ideal buyer.