How Teero Beat Their CAC Targets by 50%+ for 3 Straight Months

About

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Teero connects dental offices with top-tier dental hygienists, ensuring practices stay fully staffed while giving hygienists the flexibility to work on their own terms.

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Challenge

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Prior to working with AdConversion, Teero was running campaigns on Facebook, Apple Search Ads, and Google Ads, but lacked the down-funnel visibility needed to a) understand what campaigns were driving results and b) optimize performance.

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Solution

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1. Set up measurement infrastructure. We started sending offline conversion events to Teero’s ad channels to measure more bottom-of-funnel metrics, including cost per scheduled call and cost per approved user. These key metrics allowed us to easily monitor performance across different channels (Meta, Google, Apple) and allocate budget towards the best-performing ones.

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2. Made consistent optimizations. We added exclusions to increase the precision of Teero’s targeting and created automated rules to prevent underperforming ads from overspending.

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3. Experimented with new messaging angles and creatives. Our creative team conducted research and developed dozens of ad concepts designed to connect with Teero’s ICP.

4. Tested new strategies. We ran experiments across different channels to discover new avenues for growth. One experiment, testing lookalike audiences on Facebook, yielded incredible results, decreasing the average cost per customer by 85%.

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Results

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Since partnering with AdConversion, Teero gained insights into their full-funnel paid acquisition and gained 100s of new customers while beating their cost per customer target by more than 50% for three consecutive months.