How TeamOut Scaled Pipeline by 31.54% while Reducing Cost per Meeting and Increasing Revenue by 42.78%

About

‍

TeamOut is the go-to platform for companies looking to plan unforgettable corporate retreats. From boutique hotel stays to team-building experiences, they help teams bond outside the office by simplifying the retreat booking process from end to end.

‍

Challenge

‍

TeamOut was seeing early traction with paid acquisition but had hit a ceiling.

Their in-house efforts had generated leads, but scaling performance efficiently proved challenging. Costs per meeting were creeping up, and it wasn’t clear which campaigns were contributing to real pipeline. With a strong product and growing demand, the team needed a partner who could help them break through the plateau — and turn paid media into a reliable engine for qualified meetings, opportunities, and revenue.

‍

Solution

Rather than overhauling what was already working, we partnered with TeamOut to make strategic, data-driven optimizations across their paid media funnel:

1. Set clear revenue-focused goals
   
   Our north star metrics were:
   
   • Meetings booked
   • Cost per opportunity
   • Opportunity value

These metrics became the foundation for all optimization and budget decisions.

2. Made strategic optimizations in the Google Ads structure
   
   We paused underperforming keywords (especially broad match terms) that weren’t driving qualified opportunities or revenue. Then, we identified and scaled exact-match and location-based keywords that had high intent and strong ROI.
   
   
3. Turned tracking into a growth lever
   
   Working closely with TeamOut, we helped improve the flow of opportunity and revenue data from HubSpot into Google Ads. By dynamically passing weighted opportunity values tied to sales stage, we could better train the algorithm on what truly mattered.
   
   
4. Scaled budget, then adapted to market conditions
   
   We strategically increased budget during high-performing months and pulled back when market shifts impacted close rates. Each adjustment was made with pipeline efficiency in mind.
   
   
5. Resurrected hidden winners
   
   During our audit, we discovered previously paused campaigns that had been quietly driving ROI. We relaunched them with refined targeting and creative, turning them into top-performing revenue drivers.
   
   
6. Ran consistent, hypothesis-driven experiments
   
   From segment-specific targeting to conversion strategy shifts, we ran structured experiments and documented learnings to continuously refine performance.
   
   

Results

‍

In just a few months, TeamOut saw remarkable improvements across every key metric:

✅ 114% increase in meetings booked

✅ 29% decrease in cost per meeting

✅ 76% increase in opportunities

✅ 13% decrease in cost per opportunity

✅ 31.54% increase in opportunity value

✅ 65% increase in closed-won deals

✅ 42.78% increase in revenue

Even during challenging market conditions, our system helped TeamOut stay efficient and profitable, building a sustainable pipeline while controlling costs. By aligning paid strategy with real business outcomes, we helped transform TeamOut’s ad program into a predictable growth engine.

‍