How AdConversion Helped Mixpanel DOUBLE Their Paid Media ROI in a Single Quarter 🤯

About Mixpanel

Mixpanel is an analytics platform that helps product managers, marketers, and data analysts understand user behavior, measure engagement, and improve customer experiences across web and mobile.

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The Challenge Mixpanel was Facing

Prior to working with AdConversion, Mixpanel had generated great opportunities through their paid media initiatives, but they were looking to generate more consistent pipeline quarter-over-quarter — they needed a new approach that would drive long-term, predictable results.

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Solution

• Developed paid media dashboard to maximize visibility & improve decision making
• Consolidated Mixpanel’s Google Ads campaigns (from 265 to 44), eliminating all underperforming keywords
• Created more tailored ad and landing page copy for different personas
• Increased brand affinity via product walkthroughs, thought leader ads, and video testimonials.

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Results

• 44% increase in lead to opportunity rate
• 85% increase in enterprise leads
• 30% increase in pipeline
• 2X increase in ROI
• 25% decrease in cost per opportunity