How to Build High-Converting Landing Pages
Course Description
You're paying for every click, and most B2B landing pages waste them.
This course has six modules that teach you how to turn paid traffic into qualified leads, booked calls, and product signups. You'll learn the copy, offer, and psychology behind pages that convert, then build a working funnel from scratch.
- Module 1: you'll learn why most B2B landing pages fail, how to see a page as a series of small conversions, and why your page should be built for the phone first when traffic comes from social ads.
- Module 2: you'll build the foundation before you touch a page builder: copy assembled from your customers' own words, a strategic narrative that ties your ad to your offer, and an offer that makes the next step a no-brainer.
- Module 3: you'll learn the psychology that keeps visitors moving, including how to get engagement before you ask for an email, how to personalize the experience based on a visitor's answers, when to go long or short, and how to structure a video sales letter that converts.
- Module 4: you'll get three proven page frameworks for sales-led companies: the adaptive quiz funnel, the case study funnel, and the classic appointment funnel.
- Module 5: you'll learn why product-led funnels need a different approach, and how to use video and bundled offers to drive signups that actually activate.
- Module 6: you'll build your first funnel from blank page to live, including personalized results, lead routing, booking, and tracking, then learn what to measure and how to keep improving it.
This course was built for B2B marketers who run paid traffic and want more of it to turn into pipeline. If you're newer to B2B, you'll get a clear framework to start with. If you've been running campaigns for years, you'll get a fresh set of plays to test.
Start today for free.
Course Structure
Frequently Asked Questions
Because the landing page is where most paid budgets quietly die. You can have the right targeting and a great ad, and still lose the lead on the page.
This course gives you the frameworks to fix that: how to write copy your buyers recognize, how to build offers people want to act on, and which funnel to use depending on whether you're booking calls or driving product signups.
You'll walk away knowing how to build, launch, and improve a funnel that turns more of your paid traffic into pipeline, with every lesson under 6 minutes by design.
- The videos total 1 hour and 18 minutes, with no lesson longer than 6 minutes.
- Plan for extra time to complete the workbook action items and build your own funnel in Module 6.
In Module 6, Niels builds a funnel live using Perspective. You can follow along with a free trial.
The frameworks in Modules 1 through 5 work with any page builder, so you can apply everything you learn to the tools you already use.
- We believe knowing how to acquire customers using ads is a superpower.
- Every single company out there wants marketers with this skill.
- Everyone should have equal access, so they can:
- Scale their ideas
- Level up their careers
- Make a positive impact
- We have paid products (we're not a nonprofit), but we'll never charge students for on-demand courses.
Featured Reviews
Join 0,000 B2B marketers leveling up their paid advertising skill set! 🚀
Join 0,000 B2B marketers leveling up their paid advertising skill set! 🚀
