Raul Moreira

Senior Performance Marketing Manager
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Raul is the Performance Marketing Manager at AdConversion focused on B2B paid media strategy and execution.

He has over 4 years of experience in B2B marketing, after starting my career in ecommerce performance. Across my time at Metadata and AdConversion, I’ve managed paid media programs for 60+ accounts and overseen significant ad spend across LinkedIn, Google, and Meta.

His work focuses on turning paid channels into reliable pipeline drivers by combining audience strategy, creative testing, and full-funnel optimization.

He’s most in his element inside accounts: testing audiences, iterating on creative, and dialing in full-funnel performance until things click.

Key achievements

260%
increase in paid social leads QoQ while improving lead quality
2X
paid media ROI, alongside 30% pipeline growth and 25% lower cost per opportunity for a client
11%+
lead-to-opportunity conversion rate improved for a B2B SaaS client
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Detailed case studies

Dive deep into how we’ve solved marketing challenges cross different SaaS companies

How Prelude Grew Paid Social Leads by 260% Through Targeted LinkedIn Experiments

How Prelude Grew Paid Social Leads by 260% Through Targeted LinkedIn Experiments

Results:

220%

increase in qualified leads

38%

lower cost per lead

4.2x

higher conversion rate

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