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Gonçalo is the Head of Performance at AdConversion, where he leasd the performance marketing team and work closely with PMMs to help their B2B SaaS clients scale their paid media programs.
He has spent the last few years deep in B2B SaaS performance, figuring out what actually drives pipeline at scale and what just looks good on a dashboard. He loves to identify patterns across clients and turning those learnings into repeatable playbooks and frameworks that we apply across the entire client portfolio.
He’s naturally curious and a little skeptical by default, always pressure-testing assumptions and digging for what truly works (and what doesn’t).
Key achievements
50+
B2B SaaS clients scaled
$40M+
in ad spend managed across 8 paid channels for B2B clients
Co-host
of Performance Therapy podcast, sharing real-world insights
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Detailed case studies
Dive deep into how we’ve solved marketing challenges cross different SaaS companies
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