Building a Paid Media Program
This course is comprised of six modules designed to teach you a repeatable process for building a paid media program from scratch.
• Module 1: you'll learn the S.C.A.L.E framework for building a paid program.
• Module 2: you'll learn how to create your paid strategy with the five stages.
• Module 3: you'll learn how to measure your paid media program correctly.
• Module 4: you'll learn how to create world-class campaigns from A-Z.
• Module 5: you'll learn how to create an experimentation engine.
• Module 6: you'll learn how to scale with the Scaling Quadrant.
Doesn’t matter if you’re a seasoned B2B advertiser or a complete newbie.
You’re going to walk away with frameworks and repeatable processes for building a paid media program that scales.
Frequently Asked Questions
"We're running ads but don't have a cohesive strategy"
"Our advertising team operates in a silo within the business"
⤷ These are symptoms of not having a paid media program.
A paid media program is larger than a strategy, it also involves:
+ Measurement systems
+ Operational workflows
A paid program is how you build foundational success for years to come.
This course is 1 hour and 45 minutes long with no lesson being longer than 10-minutes per our second commitment to students.
We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:
• Scale their ideas
• Level up their careers
• Make a positive impact
We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.